On the Importance of Content …

Artificial Intelligence and Content Marketing


Marketing Mops Operations Mops Apalooza Marketing Operations Apalooza
- Overworked, overlooked and now expected to lead AI strategy? Here's what MOps pros were saying at MOps-Apalooza 2025. "We are expected to fuel business growth and innovation, yet to do so with constrained resources, increasing complexity and on faster timelines."  This quote — shared by Zach Hoogerland, senior director of marketing operations and analytics at Rubrik — at MOps-Apalooza summarizes what it means to work in marketing operations today.  This year marked the ... [Read More]

Source: martech.org

Audience Data Research Audiences Synthetic Audiences Insights
- Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit What if you could test a new product idea and get your audience's reaction before launching, without bothering real people? Well, now you can, with synthetic audiences.  The process involves taking a publisher or brand's audience dataset and using AI to create a copy of those audience behavior patterns to use for market research.  It's a new term coming to light this year in the media and advertising ... [Read More]

Source: digiday.com

Data Pipeline Firehose Readiness Data Readiness Technology
- Skip the firehose. Build a curated data pipeline that strengthens trust, improves prompts and powers more effective AI decisions. Our industry is rushing headlong toward an AI-powered future. The promise is captivating: intelligent systems that can predict market shifts, personalize customer experiences and drive unprecedented growth. Yet in that race, many organizations are short-changing or even skipping a critical first step. They are building sophisticated engines but trying to run them on ... [Read More]

Source: martech.org

Service Self Self Service Customers Customer Agent
- Customer self-service is no longer a nice-to-have – it's an expectation. But without the right design and execution, it can lead to endless frustration! So, how can organizations get it right, so it's the ultimate win–win for customer experience AND efficiency gains? To find out, we asked the technology experts what it really takes to deliver top-notch self-service. Deliver more effective self-service by enabling your virtual agent to resolve full customer journeys, not just answer ... [Read More]


Dell Technologies Nvidia Dell Infrastructure Enterprise Enterprises
- Dell AI Factory with NVIDIA advancements accelerate deployment of AI applications, from traditional to agentic, creating integrated, efficient IT environments Dell ObjectScale and PowerScale, the Dell AI Data Platform's storage engines, accelerate workflows for AI applications and high performance compute with NVIDIA Dynamo integration Dell Automation Platform expansion offers automated deployment of full-stack AI workloads, accelerating time to value Server and networking advancements help ... [Read More]


Voice Customer Customers Organisations Experience Cx
- Netcall explores how AI is redefining the role of voice in customer experience – revealing why phone conversations still matter, how intelligent automation is removing friction for both customers and agents, and what organisations need to do to unlock the full potential of voice AI. Recent years have seen the customer experience (CX) landscape undergo a significant transformation. From chatbots to web-based self-service portals, organisations have embraced automation as a means to enhance ... [Read More]


- As 2025 unfolds, Partner Relationship Management (PRM) is emerging as a defining element of digital business strategy. No longer confined to tracking partner performance or managing contracts, PRM is becoming the operating fabric that connects enterprises, vendors, resellers, and service providers into intelligent, self-adapting ecosystems. Forrester's 2025 outlook for technology executives underlines a simple truth: ecosystem orchestration is now a competitive advantage. The ability to align ... [Read More]


Providers Digital Marketing Participants Ndis Services Ndis Providers
- The NDIS sector is moving into a new stage where clear communication and strong online presence matter as much as face-to-face support. Participants want easy access to information, quick answers and a sense of confidence in the services they choose. Because of this, digital marketing has become a key part of how providers connect and build trust. It helps you show your values, explain your work and guide people through the steps of choosing support. When done well, it also reduces confusion ... [Read More]


– Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]


– “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]