On the Importance of Content …
Artificial Intelligence and Content Marketing
Jan 16th, 2026 - Machine learning didn't disappear — it embedded itself. These seven competencies define what marketers must architect, govern and measure for 2026. The 2022 prediction that marketers would embrace open-source ML frameworks never materialized. Instead, vendors embedded ML directly into platforms like Power BI and Tableau, eliminating the need for custom model building. Marketers must master context engineering, AI evaluation, and governance—skills that separate advanced practitioners ... [Read More]
Source: cmswire.com
Jan 16th, 2026 - This blog summarizes the key points from a recent article from David McGeough at Scorebuddy, where he explores what conversation intelligence software is, how it supports quality assurance, and what to consider when evaluating a solution. Modern contact centres generate vast amounts of conversational data, far beyond call recordings and after-call surveys. Each interaction contains signals about customer expectations, agent effectiveness, compliance, and service quality. However, much of this ... [Read More]
Source: callcentrehelper.com
Jan 16th, 2026 - OpenAI is introducing advertising on ChatGPT, in a much-anticipated move that opens up a lucrative new revenue stream for the company. OpenAI will begin testing personalized adverts within its free chatbot product and ChatGPT Go — its lowest-cost chat subscription — in the US in the coming weeks, the company announced in a blog post on Friday. The AI giant will begin by testing adverts at the bottom of ChatGPT answers within user conversations in the coming weeks. These ads ... [Read More]
Source: vogue.com
Jan 16th, 2026 - Attracting qualified candidates today is harder than it looks. Between managing job postings, tracking engagement across multiple channels, nurturing talent pools, and maintaining a consistent employer brand, the recruitment process can quickly become complex, even for seasoned talent acquisition teams. While I don't work as a recruiter myself, I've spent months analyzing how hiring teams use recruitment marketing tools by digging through hundreds of G2 reviews and speaking with talent leaders ... [Read More]
Source: learn.g2.com
Jan 15th, 2026 - GEO isn't a fad — but most GEO tactics won't survive Generative engine optimization is here to stay, even if today's playbooks are not. Here's how to balance AI optimization with human-first content. Marketing — particularly martech — often behaves like the fashion industry. Every year, sometimes every season, a design from a significant fashion label emerges that fast-fashion brands rush to copy. Before long, everyone is wearing the same look, which is often the first sign ... [Read More]
Source: martech.org
Jan 15th, 2026 - Search no longer begins with a list of links — and in many cases, it doesn't end with one either. Today, answers on search engines show up fully formed — summarized, confident, and citation-backed — long before a buyer ever reaches a website. The instinctive response to AI Overviews (AIO) has been traffic anxiety. But declining clicks are merely a symptom. The real threat is exclusion from the narrative itself. When AI explains what your product category is, breaks down ... [Read More]
Source: learn.g2.com
Jan 13th, 2026 - As AI interprets your brand to customers, clear, consistent messaging across every channel is essential to staying visible and competitive. AI has been changing the way users search for and interact with information, as well as how they discover and engage with brands. Today, users increasingly rely on generative AI systems, including AI summaries and LLM chatbots , to learn about brands and related information. As a result, brand perception is easily shaped by these systems, which interpret ... [Read More]
Source: martech.org
Jan 12th, 2026 - iMini AI's Precise Edit redefines image creation workflows for creators, marketers, and everyday users as a next-generation AI Image Generator. AI image generation has rapidly moved from experimental technology to a widely used production tool across creative, marketing, and e-commerce industries. As adoption has accelerated, expectations have changed. Users no longer evaluate an AI Image Generator solely on how quickly it can generate visuals, but on how effectively those images can be ... [Read More]
Source: aithority.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm