On the Importance of Content …
Artificial Intelligence and Content Marketing
Jul 2nd, 2025 - Intelligent category management is transforming procurement into a strategic engine of value. Optimizing procurement and analyzing the spending within a business are challenging tasks that can be potentially transformed by modern technology. Traditional category management struggles with complexity, shifting market dynamics, and data silos, making it difficult for businesses to stay agile. As procurement functions seek to accelerate digital transformation, more organizations are ... [Read More]
Source: cio.com
Jul 2nd, 2025 - 831,110 2,220 Market yield on U.S. treasury securities at 10-year constant maturity. Updated daily. Welcome, + Why property managers must rethink their tech stack as AI reshapes leasing, operations, and resident experience. By The buzz around artificial intelligence is undeniable. It reverberates through every industry and promises top-to-bottom transformation. Property management, long rooted in tangible assets and human interaction, is no exception. For property managers , this isn't ... [Read More]
Source: housingwire.com
Jul 2nd, 2025 - Make smarter martech choices with a four-point framework that connects marketing needs to business outcomes and technical realities. Too many marketing teams get trapped in endless feature comparisons when choosing core technology. They scrutinize capabilities lists, technical specifications and product demos without asking a more fundamental question: What will this help us accomplish? Feature obsession leads to buyer's remorse. Marketing teams invest in technically impressive platforms that ... [Read More]
Source: martech.org
Jul 1st, 2025 - Share this! The integration of generative AI into search engines has quietly ushered in a seismic shift for newsrooms, and that disruption is now forcing brands and PR professionals to rethink how earned media works. As Google rolls out AI Overviews and AI Mode, users increasingly get their news in chatbot-style summaries. The result is fewer clicks to publisher sites, fewer pageviews, and an existential threat to traditional journalism. Think like a digital architect For decades, brands relied ... [Read More]
Source: prsay.prsa.org
Jul 1st, 2025 - Level up your email marketing strategy with gamification, polls, embedded videos and other high-impact interactive tools. Ecommerce is more competitive than ever, so your emails need to work harder by being more fun. In a sea of special offers and near-identical services, something happier, zanier and unexpected makes your brand stand out. Creating a memorable, enjoyable brand interaction doesn't have to be daunting. From spin-the-wheel discounts to mix-and-match product features, there's ... [Read More]
Source: martech.org
Jul 1st, 2025 - The past decade has seen tremendous growth in commercial investments in artificial intelligence (AI). The first wave came after the 2012 ImageNet challenge , which was a pivotal moment in the history of artificial intelligence, particularly computer vision and deep learning. Then, advances in computing power—GPU hardware —powered neural network models trained on large amounts of data. Across industries, from construction to pharmaceuticals to finance, companies rushed to implement ... [Read More]
Source: brookings.edu
Jul 1st, 2025 - Contact centre automation presents a powerful solution. Businesses can wave goodbye to repetitive manual processes while boosting speed and efficiency. At the same time, agents become free to focus on the tasks that matter most. Wondering how to get started? In this guide, Vonage looks at what it is, top trends, and how to figure out what works for you. What is Contact Centre Automation? Contact centre automation is designed to cut the time spent on these manual tasks. By combining various ... [Read More]
Source: callcentrehelper.com
Jun 30th, 2025 - AI virtual assistants can provide real-time support, from locking a credit file to explaining loan options. AI is having a huge impact on a diversity of businesses. To gain an insight, Digital Journal spoke with Experian's Chief Scientist Shanji Xiong. Xiong is the Chief Scientist and co-founder of the Experian Innovation Lab. With more than 30 years of experience, he has applied AI and machine learning to develop solutions in fraud detection, marketing, risk management, and identity ... [Read More]
Source: digitaljournal.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm