On the Importance of Content …
Artificial Intelligence and Content Marketing
Nov 14th, 2025 - If your intellectual property firm isn't optimized for modern AI search platforms, you're missing critical opportunities during key moments of the client decision journey. While your traditional SEO efforts have built a strong foundation, potential clients are now also asking ChatGPT, Perplexity, and Google's AI Overviews which IP attorney they should hire—and these AI tools are making recommendations that complement the website visibility you've worked hard to achieve. The firms ... [Read More]
Source: jdsupra.com
Nov 14th, 2025 - Topics More from TechCrunch ChatGPT, OpenAI's text-generating AI chatbot, has taken the world by storm since its launch in November 2022. What started as a tool to supercharge productivity through writing essays and code with short text prompts has evolved into a behemoth with 300 million weekly active users. for its generative AI offering, Apple Intelligence, GPT-4o with voice capabilities, and the highly-anticipated launch of its OpenAI also faced its share of internal drama, including the ... [Read More]
Source: techcrunch.com
Nov 14th, 2025 - Why your martech still feels like a cost center — and how AI changes that Years of investment haven't delivered the transformation marketers expected. AI is forcing teams to confront the gaps holding martech back. Despite the significant investment poured into martech, most organizations still operate at a basic level, sending batch-and-blast emails and running simple A/B tests. New McKinsey research adds more evidence about the state of martech maturity and shows the same ... [Read More]
Source: martech.org
Nov 14th, 2025 - AI with Boundaries – Responsible Innovation for SMBs [co-author: Mary Shirley] AI with Boundaries – Balancing innovation and compliance For many compliance leaders, the rise of artificial intelligence feels both exciting and uncertain. You can see the potential – faster insights, streamlined reporting, predictive analytics – but also the risk of losing control over data, ethics and accountability. That tension was front and center during the AI with Boundaries session of ... [Read More]
Source: jdsupra.com
Nov 13th, 2025 - Inconsistent wording, inaccessible files and outdated references don't just annoy regulators — they confuse customers and train LLMs on the wrong story. Generative AI may confidently repeat old or incorrect information from your PDFs as if it were fact, amplifying reputational damage. Markup-based, structured documents make it possible to update critical components once and cascade accurate wording everywhere. Static, "print-first" files are harder to update, less accessible, more ... [Read More]
Source: cmswire.com
Nov 13th, 2025 - How CIOs can unify learning and reasoning to drive trustworthy, verifiable AI. Artificial intelligence is transforming how organizations interpret data, anticipate risks and make decisions. Yet even the most advanced AI models struggle to prove their reasoning or demonstrate that their outputs can be trusted. One solution is certifiable AI , which combines the statistical power of machine learning with the semantic rigor of ontologies. The result: AI that doesn't claim to explain its internal ... [Read More]
Source: cio.com
Nov 11th, 2025 - There's a folder on your company's server right now that's worth about $200K in pipeline. You probably haven't opened it in months. It's labeled something like "2024 Webinars" or "Event Recordings." Inside are dozens of recordings: product demos, customer panels, thought leadership webinars, virtual summit sessions. Hours of content featuring your best experts and customers. And it's all just sitting there. Here's what most B2B marketing teams don't realize: your video library isn't an archive. ... [Read More]
Source: marketingprofs.com
Nov 10th, 2025 - Once seen as a cost burden, contact centers are now driving revenue and retention thanks to AI's real-time intelligence. Machine learning now extracts customer intelligence from every conversation, driving product innovation, loyalty, and measurable ROI. With CX scores at record lows, every agent interaction becomes a make-or-break moment for revenue, retention, and reputation. For decades, contact centers have been viewed as necessary expenses—operational drains that support customers ... [Read More]
Source: cmswire.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm