On the Importance of Content …
Artificial Intelligence and Content Marketing
Oct 17th, 2025 - Corporate treasuries are entering a new era. In this era, artificial intelligence (AI) is beginning to underpin daily decisions, forecast cash positions, and optimize liquidity. A recent Citi report found that 82% of treasury teams are still in the early stages of experimenting with generative AI. Only 3% have scaled adoption across their operations. Yet the same study predicts that by 2030, AI will evolve into "the new treasury operating system." It will transform the function from a control ... [Read More]
Source: pymnts.com
Oct 17th, 2025 - Topics More from TechCrunch ChatGPT, OpenAI's text-generating AI chatbot, has taken the world by storm since its launch in November 2022. What started as a tool to supercharge productivity through writing essays and code with short text prompts has evolved into a behemoth with 300 million weekly active users. for its generative AI offering, Apple Intelligence, GPT-4o with voice capabilities, and the highly-anticipated launch of its OpenAI also faced its share of internal drama, including the ... [Read More]
Source: techcrunch.com
Oct 17th, 2025 - Vertical AI agents are the next martech power players — built to know your brand, act with context and drive real results. As enterprises race to operationalize AI, the focus is shifting from experimentation to execution — and that means building AI agents that deliver measurable value. But what does a high-performing agent actually look like in practice? For organizations exploring vertical AI applications, the next challenge is designing, deploying and scaling agents that are not ... [Read More]
Source: martech.org
Oct 17th, 2025 - Warmly releases it's new Marketing Ops AI Agent that automatically builds a list of the highest-value accounts and contacts for marketing teams. the leader in AI-powered go-to-market tools, announced the launch of its Marketing Ops Agent, a first-of-its-kind platform that combines AI enrichments and real-time signal monitoring to automatically build, update, and prioritize a list of the highest-value accounts and contacts for marketing teams. The launch marks a major milestone for Warmly, which ... [Read More]
Source: aithority.com
Oct 16th, 2025 - Advances in technology mean that Artificial Intelligence (AI) and Machine Learning (ML) are transforming industries across the globe — and marketing is no exception. Just as automation improved efficiency in manufacturing and reduced errors in quality control, AI in marketing is revolutionizing how brands communicate, advertise, and engage with customers. Once a privilege of global corporations, AI tools are now more accessible than ever, allowing small and medium-sized businesses to ... [Read More]
Source: bnonews.com
Oct 16th, 2025 - As part of The Drum Awards Festival's Digital Experience jury , Jeremie Moritz brings a global marketer's perspective on how technology and creativity can combine to make brands not just efficient, but emotionally resonant. With over 20 years in digital strategy, eCommerce and integrated marketing, Jeremie Moritz has helped shape how some of the world's most iconic spirits brands connect with consumers. As global head of integrated marketing at Campari Group, he oversees transformation ... [Read More]
Source: thedrum.com
Oct 14th, 2025 - I'm in meetings all the time, and I've seen how fast decisions and action items disappear once the call ends. Someone promises to "circle back," action items get buried in email, and half the room is left trying to remember what was actually decided. Although traditional transcription tools were supposed to fix this, in reality, they merely generate raw transcripts that leave teams rewriting notes, hunting for owners, and patching gaps in memory. The best AI transcription software for ... [Read More]
Source: learn.g2.com
Oct 13th, 2025 - From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey. For years, marketers measured digital success through impressions, backlinks and clicks. If you ranked high in search results and won the click, you had visibility and control of the funnel. But that landscape is already shifting. Large Language Models (LLMs) like ChatGPT, Claude, Gemini and Perplexity are rapidly becoming the first place decision-makers go for ... [Read More]
Source: martech.org
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm