On the Importance of Content …
Artificial Intelligence and Content Marketing
Nov 3rd, 2025 - Despite ongoing speculation around an investment bubble that may be set to burst , artificial intelligence (AI) technology is here to stay. And while an over-inflated market may exist at the level of the suppliers, AI is well-developed and has a firm foothold among organisations of all sizes. But AI workloads place specific demands on IT infrastructure and on storage in particular . Data volumes can start big and then balloon, in particular during training phases as data is vectorised and ... [Read More]
Source: computerweekly.com
Nov 3rd, 2025 - Personas oversimplify people. Behavior reveals intent. Here's how behavioral segmentation helps brands create more relevant, trust-based personalization. Many organizations still base their targeting on demographics — broad traits like age, job title or marital status — rather than the behavioral factors that actually drive decisions. Whether B2B or B2C, we're often relying on attributes that are time-sensitive or situational instead of focusing on what truly shapes intent. It's no ... [Read More]
Source: martech.org
Nov 3rd, 2025 - The virtual assistant industry is entering a new phase as artificial intelligence (AI) becomes central to how virtual assistants support businesses worldwide. The assistant industry is entering a new phase as artificial intelligence (AI) becomes central to how virtual assistants support businesses worldwide. Once focused primarily on administrative support, virtual assistants are increasingly blending human expertise with AI-powered tools to deliver smarter, faster, and ... [Read More]
Source: aithority.com
Nov 3rd, 2025 - Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit This article is part of Digiday's coverage of its Digiday Publishing Summit. More from the series → Reach, a UK-based news publisher with 120 titles that include Mirror, Express and Daily Record, is looking to news aggregation platforms to diversify traffic sources amid the threat of a zero-click future. "We're making new friends. You can't rely on Google anymore… Ultimately, blue link search? I don't feel ... [Read More]
Source: digiday.com
Oct 31st, 2025 - Marketing and sales teams talk a lot about alignment, but in practice, it rarely happens. Marketing runs campaigns. Sales runs outreach. RevOps cleans up the mess in between. Somewhere in that chaos, high-intent accounts fall through the cracks. That's where account-based orchestration platforms come in. They're built to connect every part of the GTM motion, helping teams act on buying signals, prioritize the right accounts, and coordinate outreach across channels. Still, with so many tools ... [Read More]
Source: learn.g2.com
Oct 31st, 2025 - Salesforce is a powerful CRM, but it's also much more. Learn how it helps businesses manage customer relationships, automate sales, and scale growth. Your customers can make or break your business. Which means the way you manage those relationships matters—a lot. You want to offer customers a good experience, build trust, and ultimately grow your business. That means tightening up your marketing campaigns and sales process, improving your customer service, and increasing profitability ... [Read More]
Source: martech.org
Oct 29th, 2025 - Thursday, October 30, 2025 From Data to Decisions: Using Predictive Analytics for Better Marketing RoI With the recent developments in AI, an increasing number of companies are using it to realize their goals faster. One of the major use cases of AI is Predictive analytics that forecasts future projections based on historical data. It allows companies to take proactive actions for increasing conversion potential, extending the reach and achieving cost efficiency. What is predictive analytics ... [Read More]
Source: techiexpert.com
Oct 29th, 2025 - Choosing the right AI voice assistant in 2025 isn't just about convenience — it's about finding the one that fits seamlessly into your daily workflow and tech ecosystem. The right assistant can save hours each week and streamline decision-making. The wrong one, though, adds friction, misinterprets context, and wastes your time. Since I use AI voice assistants myself, I decided to evaluate the best AI voice assistants . I've analyzed how real users interact with them across smartphones, ... [Read More]
Source: learn.g2.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm