On the Importance of Content …
Artificial Intelligence and Content Marketing
Jan 25th, 2026 - Evidence suggests that up-and-coming IT professionals find it tough to secure work in an AI-enabled workplace. Experts suggest these skills can help. Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways It's a tough time to be a young person in the job market. Research from Stanford University suggests workers ages 22 to 25 are seeing the steepest declines in employment , especially in fields most exposed to AI-enabled automation . Software engineer jobs for ... [Read More]
Source: zdnet.com
Jan 24th, 2026 - (David Packard, the co-founder and former Chairman and CEO of Hewlett-Packard, once said, "Marketing is too important to be left to the marketing department." This post explains why Packard's view is accurate but why it's also not necessarily an indictment of the marketing function.) A Perceived Loss of Influence There is a widespread perception in the marketing community that the marketing function has been marginalized at many companies, that the influence of the marketing organization is not ... [Read More]
Source: customerthink.com
Jan 23rd, 2026 - Jon Burghart at AnywhereNow explores the key priorities shaping customer engagement in financial services. In today's financial services sector, customer engagement is undergoing a decisive shift: customer contact volumes are rising, expectations are higher than ever, and the appetite for seamless, omnichannel service continues to grow. Yet institutions remain bound by legacy systems and constrained budgets. The traditional levers of cost reduction, such as offshoring, process optimisation, and ... [Read More]
Source: callcentrehelper.com
Jan 23rd, 2026 - By Beth Kempton for Upwork Artificial intelligence in the workplace offers compelling benefits, such as faster execution, increased output, and better-informed decision-making. However, as organizations rush to implement AI , they often discover that speed and efficiency alone don't translate into effective outcomes. Without the right guardrails and processes in place, overreliance on technology can introduce AI slop, which undermines productivity, trust, and quality. In this article, Upwork , ... [Read More]
Source: miamiherald.com
Jan 23rd, 2026 - Law firms preparing for and kicking off their PR effort in 2026 face an environment that continues to change constantly. Preparation and planning determine whether a firm leads or reacts. Clients and prospects gather information from multiple channels, including podcasts, short videos, newsletters and social media. Content creators on LinkedIn and YouTube increasingly shape business discussions and even decisions. Traditional journalism continues to shrink while newer digital platforms grow in ... [Read More]
Source: jdsupra.com
Jan 22nd, 2026 - Celia Cerdeira at Talkdesk explores how AI knowledge management works and the benefits it brings to modern customer experience teams. AI knowledge management gives organizations the accuracy, speed, and consistency needed to deliver personalized support at scale. Customer experience automation (CXA) makes automation simple, scalable, and secure without sacrificing quality. AI knowledge management is a core building block of CXA, enabling instant access to accurate answers for both agents and ... [Read More]
Source: callcentrehelper.com
Jan 22nd, 2026 - While C-suite leaders say they're investing in agentic AI, the complex enterprise architectures of large organizations often struggle with the tech's demands. Closing the gap requires tech leaders to enhance architectural maturity with focused interventions, and add new capabilities while keeping an eye on technical debt, data quality, and integration. Agentic AI works in a different way than the gen AI tools many enterprises have deployed over the past two years. Where ChatGPT-style assistants ... [Read More]
Source: cio.com
Jan 19th, 2026 - In 2026, businesses that want to succeed can no longer send 'one-size-fits-all' email campaigns to their entire contact list or segment consumers by simple demographics such as gender, age, or location. In fact, data shows that 71% of consumers expect businesses to deliver personalized interactions. Innovative email automation tools, driven by artificial intelligence (AI), can segment consumers based on their actions and inactions, such as clicking a link, searching for a product, leaving a ... [Read More]
Source: securityboulevard.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm