On the Importance of Content …
Artificial Intelligence and Content Marketing
Nov 4th, 2025 - Joe Partridge-Jones at Genesys explores how AI is reshaping customer experience measurement, showing leaders how to move beyond traditional metrics like AHT, FCR, and NPS to value-focused, predictive insights that better connect CX performance to real business outcomes. Traditional metrics like average handle time (AHT), first call resolution (FCR), and even Net Promoter Score (NPS) no longer capture the full value of customer experience. In an AI-driven world, organisations must align ... [Read More]
Source: callcentrehelper.com
Nov 4th, 2025 - In a zero-click world, visibility starts where answers are delivered. Search now rewards brands that earn trust, credibility and authority across results. Search is no longer defined by clicks. Across the web, a growing share of queries now end without a visit to a website. Analysis from Similarweb zero-click behavior continues to rise as search engines display more direct answers and AI summaries. Semrush the same trend, connecting the drop in outbound clicks to the expansion of instant answer ... [Read More]
Source: martech.org
Nov 4th, 2025 - Forget automation — AI's about to outgrow your workflows. The next wave won't just execute tasks; it'll decide what matters and make it happen. Software is learning to act. Not merely to respond or execute commands, but to perceive context, reason through complexity and pursue outcomes on its own behalf. Agentic AI is the buzzword of the moment, but beneath the hype lies a meaningful shift in how organizations will work, support their teams and make decisions in the years ahead. More than ... [Read More]
Source: cio.com
Nov 4th, 2025 - The multi-step advantage: Real-life examples of legal workflows redefined by professional-grade AI Legal professionals spend much of their workday on tasks that, while essential, require substantial time and attention. Contract review and litigation research form the core of legal practice, yet time spent on these often comes at the cost of developing strategic guidance or strengthening client relationships. AI can now streamline legal workflows, solving these challenges. These tools ... [Read More]
Source: legal.thomsonreuters.com
Nov 3rd, 2025 - Despite ongoing speculation around an investment bubble that may be set to burst , artificial intelligence (AI) technology is here to stay. And while an over-inflated market may exist at the level of the suppliers, AI is well-developed and has a firm foothold among organisations of all sizes. But AI workloads place specific demands on IT infrastructure and on storage in particular . Data volumes can start big and then balloon, in particular during training phases as data is vectorised and ... [Read More]
Source: computerweekly.com
Nov 3rd, 2025 - Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit This article is part of Digiday's coverage of its Digiday Publishing Summit. More from the series → Reach, a UK-based news publisher with 120 titles that include Mirror, Express and Daily Record, is looking to news aggregation platforms to diversify traffic sources amid the threat of a zero-click future. "We're making new friends. You can't rely on Google anymore… Ultimately, blue link search? I don't feel ... [Read More]
Source: digiday.com
Oct 31st, 2025 - Salesforce is a powerful CRM, but it's also much more. Learn how it helps businesses manage customer relationships, automate sales, and scale growth. Your customers can make or break your business. Which means the way you manage those relationships matters—a lot. You want to offer customers a good experience, build trust, and ultimately grow your business. That means tightening up your marketing campaigns and sales process, improving your customer service, and increasing profitability ... [Read More]
Source: martech.org
Oct 31st, 2025 - Marketing and sales teams talk a lot about alignment, but in practice, it rarely happens. Marketing runs campaigns. Sales runs outreach. RevOps cleans up the mess in between. Somewhere in that chaos, high-intent accounts fall through the cracks. That's where account-based orchestration platforms come in. They're built to connect every part of the GTM motion, helping teams act on buying signals, prioritize the right accounts, and coordinate outreach across channels. Still, with so many tools ... [Read More]
Source: learn.g2.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm