On the Importance of Content …
Artificial Intelligence and Content Marketing
Nov 5th, 2025 - Assess where your teams sit on five levels of marketing maturity: from siloed operations to autonomous systems, and what benefits you access at each level. Martech debt builds up through manual reporting, fragile integrations, and silos. These issues fragment customer data, break campaign attribution, and force teams to rely on shadow spreadsheets to fill gaps between platforms. Current maturity models focus on technology adoption (hello AI!) rather than business outcomes. This misses the ... [Read More]
Source: martech.org
Nov 5th, 2025 - Key Parts of a Digital Marketing Campaign Learn all about the the essentials of a digital marketing strategy, from website foundations to SEO, content, and email campaigns... No matter what type of business you run , a clear and comprehensive digital marketing strategy should be at the heart of it. Companies are continuing to invest more and more into getting themselves noticed online, and if you aren't up to date with current trends, you risk falling behind your rivals. To start off with, it ... [Read More]
Source: we-heart.com
Nov 5th, 2025 - Agentic AI is reshaping the data landscape, impacting professionals across every industry. Here's what the changes mean for your organization. Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways 63% of business leaders describe their organizations as very data-driven, up 10% from 2023. The most valuable insights for organizations are currently trapped in unstructured data. Business leaders understand the value of data. Sixty-three percent of ... [Read More]
Source: zdnet.com
Nov 5th, 2025 - AI is shifting discovery upstream, changing where influence happens. Learn how to measure value and performance before the click. AI is reshaping how people discover, compare and buy products — and affiliate marketing sits at the center of that evolution. From generative search and conversational shopping to AI-curated recommendations, consumers are being influenced before the click more than ever — and that shift is redefining how performance is measured. Here are five ways AI is ... [Read More]
Source: martech.org
Nov 4th, 2025 - The multi-step advantage: Real-life examples of legal workflows redefined by professional-grade AI Legal professionals spend much of their workday on tasks that, while essential, require substantial time and attention. Contract review and litigation research form the core of legal practice, yet time spent on these often comes at the cost of developing strategic guidance or strengthening client relationships. AI can now streamline legal workflows, solving these challenges. These tools ... [Read More]
Source: legal.thomsonreuters.com
Nov 4th, 2025 - Joe Partridge-Jones at Genesys explores how AI is reshaping customer experience measurement, showing leaders how to move beyond traditional metrics like AHT, FCR, and NPS to value-focused, predictive insights that better connect CX performance to real business outcomes. Traditional metrics like average handle time (AHT), first call resolution (FCR), and even Net Promoter Score (NPS) no longer capture the full value of customer experience. In an AI-driven world, organisations must align ... [Read More]
Source: callcentrehelper.com
Nov 4th, 2025 - Forget automation — AI's about to outgrow your workflows. The next wave won't just execute tasks; it'll decide what matters and make it happen. Software is learning to act. Not merely to respond or execute commands, but to perceive context, reason through complexity and pursue outcomes on its own behalf. Agentic AI is the buzzword of the moment, but beneath the hype lies a meaningful shift in how organizations will work, support their teams and make decisions in the years ahead. More than ... [Read More]
Source: cio.com
Nov 3rd, 2025 - Despite ongoing speculation around an investment bubble that may be set to burst , artificial intelligence (AI) technology is here to stay. And while an over-inflated market may exist at the level of the suppliers, AI is well-developed and has a firm foothold among organisations of all sizes. But AI workloads place specific demands on IT infrastructure and on storage in particular . Data volumes can start big and then balloon, in particular during training phases as data is vectorised and ... [Read More]
Source: computerweekly.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm