On the Importance of Content …
Artificial Intelligence and Content Marketing
Oct 31st, 2025 - Salesforce is a powerful CRM, but it's also much more. Learn how it helps businesses manage customer relationships, automate sales, and scale growth. Your customers can make or break your business. Which means the way you manage those relationships matters—a lot. You want to offer customers a good experience, build trust, and ultimately grow your business. That means tightening up your marketing campaigns and sales process, improving your customer service, and increasing profitability ... [Read More]
Source: martech.org
Oct 31st, 2025 - Friday, October 31, 2025 Unlocking Business Growth: The Rise of Autonomous AI Agents in 2025 With the help of autonomous AI agents , businesses today must stay ahead in a rapidly changing world and are facing increasingly tough decisions. These innovative tools operate independently, without human assistance. Autonomous AI agents are projected to reach the market at a value of $52.6 billion by 2025. That is an impressive increment. By 2028, they are likely to be managing 15% of work decisions, ... [Read More]
Source: techiexpert.com
Oct 31st, 2025 - Topics More from TechCrunch ChatGPT, OpenAI's text-generating AI chatbot, has taken the world by storm since its launch in November 2022. What started as a tool to supercharge productivity through writing essays and code with short text prompts has evolved into a behemoth with 300 million weekly active users. for its generative AI offering, Apple Intelligence, GPT-4o with voice capabilities, and the highly-anticipated launch of its OpenAI also faced its share of internal drama, including the ... [Read More]
Source: techcrunch.com
Oct 31st, 2025 - Marketing and sales teams talk a lot about alignment, but in practice, it rarely happens. Marketing runs campaigns. Sales runs outreach. RevOps cleans up the mess in between. Somewhere in that chaos, high-intent accounts fall through the cracks. That's where account-based orchestration platforms come in. They're built to connect every part of the GTM motion, helping teams act on buying signals, prioritize the right accounts, and coordinate outreach across channels. Still, with so many tools ... [Read More]
Source: learn.g2.com
Oct 31st, 2025 - Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit Based on its recent earnings, WPP's financial outlook (and perhaps the traditional agency model overall) looks glib. But the holding company is banking on its AI arsenal, including its newly launched self-service platform aimed at small-to-medium sized businesses, Open Pro, to turn things around. The trouble is that tech companies like Google and Canva seem to have the same idea. Google on Wednesday (Oct. 29) released ... [Read More]
Source: digiday.com
Oct 30th, 2025 - ChatGPT, Gemini and Claude. Are they reshaping how audiences arrive at your content? I say yes. As AI tools like ChatGPT and Gemini redefine search, visibility now depends on content that language models recognize as credible and structured. Content strategies built around real customer questions perform better in AI-driven discovery than those relying on traditional keyword tactics. AI prioritizes content from identifiable experts, supported by real data, multimedia context, and human ... [Read More]
Source: cmswire.com
Oct 29th, 2025 - Campaign costs are spiking. Complexity is growing. See how unit cost analysis can help marketing leaders regain control and protect ROI. This article was co-authored with Aparajita Mazumdar and Audrey Brosnan , experts in the Gartner Marketing Practice specializing in martech stack optimization, marketing technology, personalization and customer data management. Marketing leaders are facing a new reality: the costs of running multichannel campaigns are rising at an unprecedented rate. Expenses ... [Read More]
Source: martech.org
Oct 29th, 2025 - Thursday, October 30, 2025 From Data to Decisions: Using Predictive Analytics for Better Marketing RoI With the recent developments in AI, an increasing number of companies are using it to realize their goals faster. One of the major use cases of AI is Predictive analytics that forecasts future projections based on historical data. It allows companies to take proactive actions for increasing conversion potential, extending the reach and achieving cost efficiency. What is predictive analytics ... [Read More]
Source: techiexpert.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm