On the Importance of Content …
Artificial Intelligence and Content Marketing
Sep 14th, 2024 - Content marketing is a big deal these days. With so many tools out there, it can be hard to know which ones to use. In this article, we will look at some of the best content marketing tools that experts have tested. These tools will help you create, manage, and share your content more easily. Key Takeaways WordPress is great for managing your content. BuzzSumo helps you find popular topics to write about. Canva makes it easy to design cool graphics. Google Analytics lets you see how well your ... [Read More]
Source: dmnews.com
Sep 14th, 2024 - Believe it or not, the holiday season is upon us—and for retailers, it's crunch time. With heightened competition and consumer expectations, there's little room for error when it comes to planning your customer journey. Here's our take: While having a solid plan is essential, executing and iterating on that perfect holiday customer journey is where the real difference is made. The Four Key Stages of the Customer Journey: A Practical Guide As you know, a successful customer journey doesn't ... [Read More]
Source: customerthink.com
Sep 14th, 2024 - Direct response marketing is all about getting people to act right away. Instead of just spreading the word about a brand, this type of marketing aims to make people do something specific, like sign up for a newsletter or buy a product. The goal is to get a quick and clear response from the audience. This guide will help you understand how to create and use direct response marketing to boost your business. Key Takeaways Direct response marketing focuses on immediate actions from the audience. ... [Read More]
Source: dmnews.com
Sep 14th, 2024 - Even in an era of ABM, intent data, and AI-driven marketing, lead nurturing still has an essential role to play in helping B2B marketers drive revenue and maximize the ROI from their demand generation efforts. As long as companies continue to generate in-profile leads (right person, right company) that aren't quite yet ready to engage with sales, someone or something will need to ensure that those leads don't go to waste. The Problem with Most Nurture Programs Too often, nurture programs ... [Read More]
Source: customerthink.com
Sep 13th, 2024 - Content management systems are facing a midlife crisis, shifting focus from customer-centric content to internal digital operations, losing sight of their original purpose. Your customers don't care about your website's technology. What they care about is the information you provide them. Yet content management vendors only seem to want to talk about technology these days. Web content management is approaching its fourth decade and experiencing a midlife crisis. It's no longer young and ... [Read More]
Source: cmswire.com
Sep 13th, 2024 - I've tried many of Apple's AI features in the iOS 18 beta and found them incomplete or underwhelming. Here's what the company needs to offer if it wants to become a leader in the AI race. I've tracked Apple Intelligence's evolution closely during recent months, evaluating its potential and limitations . Across various articles, I've explored the challenges Apple faces as it expands into artificial intelligence (AI), from the early efforts seen in the iPhone 16 to the long-term ... [Read More]
Source: zdnet.com
Sep 12th, 2024 - Unpack the key features and marketing insights of SearchGPT, OpenAI's innovative search tool and its potential to rival Google's dominance. Chat with SearchBot With its characteristic cheerfulness, ChatGPT will tell you that the digital media landscape is "rapidly evolving." Google is regularly updating its algorithm, AI is getting smarter by the day and new tools are entering the market faster than fashion trends, which go in and out of style. That can mean opportunities and challenges ... [Read More]
Source: searchengineland.com
Sep 12th, 2024 - While AI in email marketing can increase efficiency, it also has many risks. Here's how a more balanced approach can help enhance engagement and results. While AI streamlines email tasks, overreliance may result in impersonal communication and misaligned CTAs. A hybrid approach balances automation with human creativity. In the race to automate every aspect of marketing, artificial intelligence (AI) has become the go-to solution for efficiency-driven email marketers. With sophisticated email ... [Read More]
Source: cmswire.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm