On the Importance of Content …
Artificial Intelligence and Content Marketing
Mar 14th, 2025 - Chief marketing officers are blending AI automation, data-driven insights and creative strategy to lead smarter, faster marketing teams. Today's CMO is more data-driven, digital and customer-focused than ever. As a leader, you must understand your organization's data needs, AI's expanding role and how customer experience management impacts acquisition and retention. While this isn't new, one thing remains certain — change is constant. What feels like rapid transformation today will only ... [Read More]
Source: martech.org
Mar 14th, 2025 - Most customer journeys begin with search, says Felina Tan of Kaizen . Which is why brands should put SEO at the center of their marketing strategy, rather than treating it as an add-on. knows SEO. It's been a cornerstone of digital marketing since the '90s, helping brands stay visible and relevant. And yet, when budget season rolls around, SEO often gets shoved to the bottom of the priority list despite its undeniable impact on visibility, brand equity, and revenue. Why does this keep ... [Read More]
Source: thedrum.com
Mar 13th, 2025 - Multimodal includes a variety of formats, but a strong approach requires consistency, strategy and cohesive, on-brand outputs. Begin by conducting a content audit to discover existing opportunities to create assets that combine text, audio, video and other elements. Use available tech tools to streamline your process, but remember that multimodal content requires a high-level vision that only people can provide. First, blogs were the future, and every company needed a stacked content calendar. ... [Read More]
Source: cmswire.com
Mar 13th, 2025 - The company will expand its state-of-the-art visual generative AI platform to bolster creation of scalable AI-driven visual products for enterprises without infringing on privacy or copyright. , the enterprise visual gen AI platform built on 100% licensed data, announced today that it has closed $40 million in Series B funding, bringing total capital raised to $65 million . Led by Red Dot Capital, with participation from Maor Investment, Entrée ... [Read More]
Source: aithority.com
Mar 13th, 2025 - If you plan to invest more in email marketing this year, you're on the right track. Email remains one of the most effective channels for driving revenue. In fact, 87% of marketing leaders say email marketing is critical to the success of their company. But how do you make the most of it without spending hours creating every campaign? By simplifying your workflows, you can get more efficient and boost sales – without burning out. Here are five tactics you can adopt in your business today. ... [Read More]
Source: entrepreneur.com
Mar 13th, 2025 - Forget rigid scripts — AI is training CX agents to think fast, solve problems and handle real-world challenges. Is your team ready? Artificial intelligence isn't just tweaking how we train customer experience (CX) agents — it's completely redefining the game. The days of outdated training manuals and rigid scripts are over. AI-powered training programs are stepping in, shifting agents away from handling routine, predictable inquiries and preparing them for the real challenge: ... [Read More]
Source: cmswire.com
Mar 11th, 2025 - The role of the agency in modern marketing is changing and no one understands that better than Mark Phibbs, who has led marketing for some of the tech world's biggest players and who is this year's president of the jury for The Drum Awards for Marketing APAC . Gone are the days when agencies handled everything from strategy to execution. Today, Mark Phibbs believes agencies need to step up as strategic partners, bringing fresh thinking to the table while in-house teams take ownership of ... [Read More]
Source: thedrum.com
Mar 11th, 2025 - Too familiar? Too unfamiliar? How to do lead nurturing that blends relevance and discovery to drive action. Striking the right balance between familiar content and fresh insights can make or break your B2B lead nurturing strategy. Lean too far into what prospects already know, and you risk boring them. Introduce too much new information, and you may overwhelm them. The key is blending both to engage, build trust and drive conversions. Why familiarity alone doesn't drive B2B conversions We ... [Read More]
Source: martech.org
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm