On the Importance of Content …
Artificial Intelligence and Content Marketing
Sep 29th, 2023 - If you want your business to succeed in a world of AI, you'll need to operate in a boundless manner. Here's how. The trust gap widens as artificial intelligence (AI) goes mainstream, according to research from Salesforce . Brands are turning to generative AI to boost efficiency while improving customer engagement. And customers -- wary of the technology risks -- demand a thoughtful approach built on trust. Eighty percent of customers say it's important for humans to validate AI's outputs. ... [Read More]
Source: zdnet.com
Sep 29th, 2023 - In a tech-driven world, keeping the human touch is key for strong connections and positive customer experiences. Human-centered AI makes it possible. Companies succeed with AI when they prioritize a human-centered approach, offering personalized experiences. AI in customer experience isn't a one-size-fits-all; it needs to be tailored for individualized interactions. Empathy in customer experience is irreplaceable, even with AI's capabilities in automation and data analysis. The digital era has ... [Read More]
Source: cmswire.com
Sep 29th, 2023 - The rise of AI in marketing technology brings ethical questions to the forefront. Here's how marketers can balance innovation and privacy. Marketers have long used technology and data to target their audiences effectively. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy? The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, ... [Read More]
Source: martech.org
Sep 28th, 2023 - In the digital era, video content reigns supreme, and YouTube stands as the undisputed king of the video-sharing realm. Billions of hours of videos are uploaded to the platform every day, covering everything from makeup tutorials and gaming walkthroughs to TED Talks and music videos. But what if there was a way to transform these captivating videos into formatted articles, opening up a world of opportunities for creators and marketers? Enter the YouTube Transcriber AI – a groundbreaking ... [Read More]
Source: ventsmagazine.com
Sep 27th, 2023 - The Growing Importance of SEO in Business Strategy As buying power evolves and paid marketing budgets decrease, SEO is becoming increasingly essential for companies to remain competitive in their industry. Embracing comprehensive SEO strategies allows organizations to remain adaptable in a constantly changing market landscape. This article outlines five critical trends and potential opportunities to monitor in 2023, including the proliferation of artificial intelligence in SEO and the growing ... [Read More]
Source: dmnews.com
Sep 27th, 2023 - B2B Marketers and Creating Content That Sells | Marketing Smarts Live Show Ah, the age-old debate in B2B marketing: Should your content sell or should it help? Well, why not both? In a recent episode of the "Marketing Smarts Live" show, George B. Thomas sat down with Jammy Digital 's Martin and Lyndsay Huntbach to discuss how B2B marketers can create content that not only educates but also sells. Intrigued? Let's dive in! The Customer's Interest: It's Not What You Think Lyndsay Huntbach makes a ... [Read More]
Source: marketingprofs.com
Sep 26th, 2023 - In the fast-paced world of technology, innovation reigns supreme, and artificial intelligence (AI) is at the forefront of this revolution. Amazon, a tech titan, has been a driving force in the AI landscape, offering cutting-edge solutions like Amazon GPT software's. In this comprehensive guide, we will explore Amazon GPT and the process of harnessing its capabilities through Amazon Web Services (AWS). Understanding Amazon GPT Software's Let's begin by unraveling the essence of Amazon GPT ... [Read More]
Source: ventsmagazine.com
Sep 26th, 2023 - Synthetic data has emerged as an innovative way to leverage high-quality data without compromising customer trust or causing any agency angst. By Ryan Jackson T n today's data-driven world, businesses across industries are increasingly turning to data analytics to optimize operations, reduce risks and offer personalized services to customers. The banking industry is no exception. However, the collection and processing of sensitive customer data also raises concerns around privacy and security, ... [Read More]
Source: bankingjournal.aba.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm