On the Importance of Content …
Artificial Intelligence and Content Marketing
Aug 10th, 2026 - Zoom has a brand awareness problem, but not in the way that you think. The tech company is trying to convince people that it's an end-to-end, AI-first work platform rather than just a meetings platform, and it's building an AI visibility strategy with creators to accomplish that. The platform hasn't discounted plain old advertising on AI; it's part of the ChatGPT advertising pilot. But rather than relying solely on paid ads in LLMs, Zoom is betting on creators to up its chances of being ... [Read More]
Source: digiday.com
Aug 10th, 2026 - As artificial intelligence infiltrates yet another workplace department, learning and development professionals are left wondering what this means for their roles and their strategies . According to a study conducted by AI company Synthesia, 87% of l earning and development (L&D) teams are already using AI. Even among those that aren't yet using AI, only 2% have no adoption plans at all which is a steep shift compared to last year when 20% weren't considering AI at all. However, without a good ... [Read More]
Source: benefitnews.com
Aug 10th, 2026 - MIT found roughly 95% show no P&L impact; RAND found 80%+ fail for organizational, not technical, reasons. Access to tools like ChatGPT or Claude makes someone a user, not a practitioner — deployment experience is the actual credential. Gartner found customers are three times more likely to use general AI tools than company chatbots, which have stayed flat since 2022. There's a new character in the CX industry, and you've seen him. He discovered generative AI 18 months ago, changed his ... [Read More]
Source: cmswire.com
Aug 7th, 2026 - The real shift from AI research isn't faster answers. It's which questions become worth asking. Most organizations are adopting AI research tools with the same mental model they used for every previous productivity technology: the old workflow, faster. The analysis that took six weeks now takes a few days. The report that needed three analysts now needs one. Same questions, quicker answers. That framing misses the more interesting change. When the cost of a rigorous analysis drops from weeks of ... [Read More]
Source: customerthink.com
Aug 6th, 2026 - To find the best free AI content creation tools for marketers, I tested nine platforms and narrowed them down to: AKOOL, AirOps, Beautiful.ai, Canva, Creatify AI, Jasper, Lapis, Picsart, and Scalenut. As a marketer, I've learned that AI tools are easy to evaluate in isolation but much harder to assess in context. Generating a single social post or blog intro is simple. The real test comes when you try to plan a week of content, draft an SEO article, build a presentation, create ad assets, ... [Read More]
Source: learn.g2.com
Aug 6th, 2026 - Eglė Račkauskaitė at Capacity shares practical information to help you start using AI to improve your customer support, reduce missed appointments, automate follow-ups, and not get left behind. AI solutions for automotive customer experience help companies deflect repetitive inquiries, reduce busy work, improve customer experience, and limit no-shows. Many companies are following the automation path. A recent estimates that the automotive artificial intelligence market size is ... [Read More]
Source: callcentrehelper.com
Aug 6th, 2026 - I evaluated 20+ free tools using G2 Data and reviews to finalize the 8 best free marketing analytics software for marketing teams. These are AgencyAnalytics, CallRail, CleverTap, HubSpot Marketing Hub, Intuit Mailchimp, Klaviyo, Semrush, and Singular. I've spent enough late evenings stitching campaign numbers together across six browser tabs to know that "free" marketing analytics tools are not all built the same. What separated these eight from the rest of the field was how cleanly each owns a ... [Read More]
Source: learn.g2.com
Aug 5th, 2026 - No. EY and the article both frame AI as embedded support for human decision-making, not a replacement for marketing teams. There are many ways AI is influencing marketing. However, I'm seeing marketers pigeonhole its capabilities. Content creation and automated distribution are not the only areas to use AI tools. There is much more to a Marketers should also be looking to AI as a simple and dependable way to mine customer data to predict future behavior. Let's look at how is improving through ... [Read More]
Source: cmswire.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm