On the Importance of Content …
Artificial Intelligence and Content Marketing
Jul 26th, 2024 - 19 Ways Early-Stage Startups Can Effectively Gain An Edge With AI Early-stage startups face a number of hurdles. Beyond trying to build an effective team and connect with customers, startup entrepreneurs are handling challenges with limited time and funding. As AI technology continues to develop and become more sophisticated—and adoption becomes more commonplace in professional settings—it has become an invaluable tool for businesses to get ahead without the need of a huge financial ... [Read More]
Source: forbes.com
Jul 26th, 2024 - Must-have strategic elements to build a high-impact website that drives traffic, engagement and conversions. A company's website is more than just an online storefront in today's digital age. C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here's how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Elevating ... [Read More]
Source: martech.org
Jul 26th, 2024 - An email marketing is a vital component of B2B marketing strategy. With buyers doing so much research on their own, there's never been a better time to nurture those relationships via email. Email Marketing Tips These 10 tips will help you get the most from every campaign you create: Create Email Marketing Campaigns Around Buyer Personas Most B2B buying decisions are made by committees, not individuals. These committees consist of a variety of professionals with different skill sets and ... [Read More]
Source: learn.g2.com
Jul 25th, 2024 - Google, it looks like you've got some competition. OpenAI transformed the artificial intelligence (AI) market by launching ChatGPT in November 2022, unleashing a generative AI era. Now, OpenAI wants to shake up the search engine market, too. On Thursday, OpenAI unveiled SearchGPT, its AI-powered search engine, which is aware of current events and provides real-time information from the internet. Even though the search experience is currently a prototype, OpenAI plans to ... [Read More]
Source: zdnet.com
Jul 25th, 2024 - Unlock the potential of B2B buyer groups by identifying, targeting and engaging stakeholders beyond the C-suite. In B2B demand generation , buyer groups are more important than individual buyers. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. This approach assumed that targeting a CEO, CFO or CMO would likely result in a sale. However, in large organizations, this isn't realistic. Typically, multiple people identify ... [Read More]
Source: martech.org
Jul 24th, 2024 - Creating new written content is not easy. It's both time-consuming and cost-prohibitive. If you are a full-time podcaster or influencer, you most likely don't have the time or energy to write many articles after publishing your regularly planned content. However, could you be potentially leaving out a huge alternative audience? The answer is unequivocally yes. According to the Pew Research Center , 64% of Americans prefer to read news online over watching or listening to news online. This is ... [Read More]
Source: entrepreneur.com
Jul 24th, 2024 - In the ever-evolving customer support landscape, knowledge managers face the dual challenge of keeping help content relevant and integrating new technologies like AI and automation. Often, they must secure buy-in from stakeholders who may not fully grasp the crucial role effective knowledge management plays in enhancing customer experience (CX) and operational efficiency. With so many areas they could focus on, it's unsurprising that many support teams have trouble prioritizing knowledge ... [Read More]
Source: customerthink.com
Jul 24th, 2024 - Capturing the attention of an increasingly distracted audience is a challenge that requires more than just traditional advertising. It demands storytelling—a creative, engaging, and innovative approach that resonates on a deeper level. Palo Alto Networks' latest global brand campaign, " This is Precision AI ," illustrates how effective storytelling can elevate brand awareness and redefine the narrative around complex topics like cybersecurity. The Campaign: Blending Hollywood Magic with ... [Read More]
Source: forbes.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm