On the Importance of Content …
Artificial Intelligence and Content Marketing
Feb 2nd, 2026 - What Customer Data Integration Really Means — and Why It's Not Just Aggregation CDI goes beyond collecting data, focusing on accuracy, governance and real-time access that modern CX depends on. By unifying data across channels and systems, CDI replaces fragmented views with accurate, real-time customer profiles that support personalization and smarter decisions. API-driven architectures, privacy-first controls and AI-assisted integration help organizations scale responsibly while meeting ... [Read More]
Source: cmswire.com
Feb 2nd, 2026 - Consumers aren't pushing back on AI — they're embracing it, as long as it adds value without crossing the line. Are consumers finally cozying up to AI? After years of research showing consumers dislike the technology, 57% now say they trust brands more when AI is part of the experience, according to Optimove's "2025 AI Marketing Trust and Engagement Report." This challenges a common concern among marketers — that revealing or emphasizing AI use would harm brand authenticity. But the ... [Read More]
Source: martech.org
Feb 2nd, 2026 - Chris Martin at Netcall explains the practical principles teams need to close the gap between AI's potential and real-world results. We've all seen the headlines. AI is transforming everything. Every industry is being disrupted. The future has arrived. But here's what those headlines don't tell you: There's a massive gap between what AI can do and what it actually does for most organisations. Between the technical possibilities demonstrated in labs and the practical value delivered to real ... [Read More]
Source: callcentrehelper.com
Feb 2nd, 2026 - Seeing a spike in direct traffic you can't explain? It's not a glitch. Here's how to prove AI visibility is driving brand recall — even when you don't get the click. Some brands are seeing direct traffic grow without an obvious cause. A major reason is AI visibility — not because it drives clicks but because it shapes what users remember. When an AI answer mentions a brand, it works more like advertising than search. The user may not visit immediately, but they are far more likely ... [Read More]
Source: martech.org
Jan 29th, 2026 - For more than a decade, law firm websites have been playing catch-up . First to mobile, then to SEO and content marketing, and most recently to AI. In her annual law firm website trends report, Karin Conroy says 2026 marks a genuine inflection point: It's the year websites stop being digital brochures and begin functioning fully as authority engines, trust builders and discovery hubs. The Changes Ahead Are Not Cosmetic They are structural. They reflect how people decide who to trust, how search ... [Read More]
Source: attorneyatwork.com
Jan 29th, 2026 - Rapid shifts in technology, powered by the meteoric rise of AI-enabled workflows, have vaulted marketing operations teams from ticket tacklers to strategic leaders. As workflows become less dependent on manual work and more dependent on technology, the owners of those tools are charged with managing more productivity than ever before. Here's why marketing ops (MOps) has become the most strategic AI role in the organization. From Admins to Architects In the pre-AI era, scaling the output of your ... [Read More]
Source: marketingprofs.com
Jan 28th, 2026 - I no longer treat AI content creation platforms as new or experimental, and most teams I work with are the same way. What is new is the friction that shows up once these tools move from testing into daily production, when they're expected to support real workflows at scale. Writing SEO-driven content creates different tradeoffs than generating ad copy at scale. Social posts break in ways long-form articles don't. Templates that speed up one workflow can quietly slow another. I built this list ... [Read More]
Source: learn.g2.com
Jan 28th, 2026 - Last chance to save on Digiday Publishing Summit passes is February 9 This article is a WTF explainer, in which we break down media and marketing's most confusing terms. More from the series → Publishers' adoption of generative AI is reducing the friction between content and format, making it easier for the same story to appear as shorter summaries, audio, or video, often in real time. To some publishers, a text article may soon be more of a vehicle for original reporting, not a final ... [Read More]
Source: digiday.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm