On the Importance of Content …
Artificial Intelligence and Content Marketing
Jan 8th, 2026 - Account-based advertising sounds powerful on paper; identify your highest-value accounts, tailor outreach to their needs, and drive larger, more predictable deals. But when most teams put ABM advertising into practice, they quickly uncover the messy reality: fragmented data across multiple systems, intent signals that don't tell a full story, unpredictable campaign performance, and platforms that promise sales-marketing alignment yet barely integrate with the CRM or MAP. Across conversations ... [Read More]
Source: learn.g2.com
Jan 8th, 2026 - Find yourself saying, 'I can't trust the data in [name your martech tool]?' You're not alone. But help is on the way. If you work in martech, marketing operations or related roles, you've surely heard colleagues and leadership complaining about data quality and their lack of trust in data. We often place the blame for data quality on the system, because we're not willing to fully say the quiet part out loud: The No. 1 factor in data quality is the people, the processes and the level of rigor in ... [Read More]
Source: martech.org
Jan 8th, 2026 - If you've ever mapped a process that looked airtight in a workshop, then watched it fall apart once it hit real ops, you're not alone. Process excellence leaders and ops teams tell me this all the time: the "official" workflow is clean, but the way work actually moves through your systems, people, and handoffs is a lot messier. That's exactly why teams go looking for the best process mining software in the first place - to see what's really happening end to end, not what the slide deck says ... [Read More]
Source: learn.g2.com
Jan 8th, 2026 - In humans, working memory — our ability to hold and use information in everyday life — is closely linked to general intelligence. That means the ability for AI to remember things could be the key to realizing a superintelligent AI , a still theoretical version of AI that reasons as well or better than humans. OpenAI CEO Sam Altman thinks it's hard to predict just how intelligent AI can really be because the possibilities of memory retention are limitless. "Even if you have the ... [Read More]
Source: businessinsider.com
Jan 7th, 2026 - Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It's available to Digiday+ members. More from the series → Entering 2026, AI tools that were considered cutting edge only a year ago are now embedded across workflows for brands and agencies. Marketers are using AI to support work functions from text and image creation to data ... [Read More]
Source: digiday.com
Jan 7th, 2026 - Vibe marketing is using AI and no-code tools to turn plain-English ideas into live campaigns faster than traditional teams and stacks can keep up. Vibe coding, popularized by tech leaders in early 2025, describes using AI to generate software by simply describing the desired vibe or outcome, rather than writing code. Now, marketers have their own version of this trend: vibe marketing. Just as vibe coding lets developers create apps from natural-language prompts, vibe marketing uses AI and ... [Read More]
Source: martech.org
Jan 7th, 2026 - Every year, sometime around November , the cybersecurity industry enters what many of us think of as prediction season . Vendors start publishing their "Cybersecurity Predictions for Next Year" , "Top Threats CISOs Must Prepare For" , or "The Future of Security Operations" . The cadence is almost ritualistic and it often continues well into January . If you've been in the industry long enough, you can probably predict the predictions. And after reading enough of them, one thing becomes clear: ... [Read More]
Source: securityboulevard.com
Jan 6th, 2026 - Metadata isn't a set-and-forget task. Regular audits make sure your titles and descriptions stay relevant. Metadata remains a cornerstone of digital marketing in 2026, shaping how pages appear in search results and social media previews. An SEO Specialist has told Digital Journal why optimised titles and meta descriptions, combined with structured data and regular audits, drive visibility, engagement and clicks. Many marketers will point out that smart meta titles and descriptions remain ... [Read More]
Source: digitaljournal.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm