On the Importance of Content …
Artificial Intelligence and Content Marketing
Jan 8th, 2026 - This moment of democratization demands differentiation that stresses unique value built on a promise of flexibility, customization, and rapid prototyping. Platform companies are rethinking their models for growth. ChatGPT launched nearly three years ago. OpenAI's large language model (LLM) ushered in a genuine revolution in the way everyone, from individuals to businesses, accesses and experiences information. We're now in an age of AI democratization. AI has lowered the high barriers to entry, ... [Read More]
Source: marketingprofs.com
Jan 8th, 2026 - In humans, working memory — our ability to hold and use information in everyday life — is closely linked to general intelligence. That means the ability for AI to remember things could be the key to realizing a superintelligent AI , a still theoretical version of AI that reasons as well or better than humans. OpenAI CEO Sam Altman thinks it's hard to predict just how intelligent AI can really be because the possibilities of memory retention are limitless. "Even if you have the ... [Read More]
Source: businessinsider.com
Jan 8th, 2026 - Account-based advertising sounds powerful on paper; identify your highest-value accounts, tailor outreach to their needs, and drive larger, more predictable deals. But when most teams put ABM advertising into practice, they quickly uncover the messy reality: fragmented data across multiple systems, intent signals that don't tell a full story, unpredictable campaign performance, and platforms that promise sales-marketing alignment yet barely integrate with the CRM or MAP. Across conversations ... [Read More]
Source: learn.g2.com
Jan 8th, 2026 - Find yourself saying, 'I can't trust the data in [name your martech tool]?' You're not alone. But help is on the way. If you work in martech, marketing operations or related roles, you've surely heard colleagues and leadership complaining about data quality and their lack of trust in data. We often place the blame for data quality on the system, because we're not willing to fully say the quiet part out loud: The No. 1 factor in data quality is the people, the processes and the level of rigor in ... [Read More]
Source: martech.org
Jan 7th, 2026 - Every year, sometime around November , the cybersecurity industry enters what many of us think of as prediction season . Vendors start publishing their "Cybersecurity Predictions for Next Year" , "Top Threats CISOs Must Prepare For" , or "The Future of Security Operations" . The cadence is almost ritualistic and it often continues well into January . If you've been in the industry long enough, you can probably predict the predictions. And after reading enough of them, one thing becomes clear: ... [Read More]
Source: securityboulevard.com
Jan 7th, 2026 - Email is an AI-mediated channel where agents decide what gets seen or acted on, forcing marketers to rethink how they design and measure campaigns. The coming year will bring seismic changes in email's use and delivery. The changes, already underway, require a complete rethinking of how marketers create, measure and manage email. AI was once used mainly to detect spam. Now it summarizes email content and acts as a key channel for agents. Email is becoming the connective tissue between AI ... [Read More]
Source: martech.org
Jan 7th, 2026 - Scaling productivity and innovation across the business by moving AI responsibility from the server room to the boardroom and beyond. AI is everywhere, and CIOs can't lead AI strategy alone. With 62% of organizations experimenting with AI, its reach is too broad for oversight to live solely with IT. Nearly half ( 48% ) of CIOs still shoulder responsibility for leading AI strategy, even though 88% of generative AI usage happens outside their teams. The result: AI implementation is skyrocketing, ... [Read More]
Source: cio.com
Jan 6th, 2026 - Metadata isn't a set-and-forget task. Regular audits make sure your titles and descriptions stay relevant. Metadata remains a cornerstone of digital marketing in 2026, shaping how pages appear in search results and social media previews. An SEO Specialist has told Digital Journal why optimised titles and meta descriptions, combined with structured data and regular audits, drive visibility, engagement and clicks. Many marketers will point out that smart meta titles and descriptions remain ... [Read More]
Source: digitaljournal.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm