On the Importance of Content …
Artificial Intelligence and Content Marketing
Jan 7th, 2026 - Diana Schildhouse, chief data and analytics officer at Colgate-Palmolive, describes herself as a data storyteller – but what does that mean in terms of day-to-day delivery? "To be successful in roles like this, you must have a deep connection with the business and understand what you're trying to solve, what their questions are, and then devise solutions," she says. "Those solutions could use advanced analytics . Sometimes, it's about creating simpler solutions. But success is always ... [Read More]
Source: computerweekly.com
Jan 7th, 2026 - AI Platform Generates Accurate, Source-Verified Answers to Reduce Manual Effort in Complex Questionnaires. , the Legal & Compliance AI company, announced the launch of its Due Diligence Questionnaire (DDQ) and Request for Proposal (RFP) Completion solution, designed to help financial services and insurance institutions respond to complex questionnaires faster and with greater confidence. The platform uses AI to generate answers directly from approved firm materials, ensuring responses are ... [Read More]
Source: aithority.com
Jan 7th, 2026 - For years, e-commerce growth was driven by traffic acquisition, optimized product listings, and increasingly sophisticated ad targeting. Today, those levers alone are no longer sufficient. Market signals indicate a structural shift: commerce is moving away from static websites and toward social feeds, where discovery, trust-building, and conversion now happen in the same environment. Having worked across traditional marketplaces and social commerce platforms over the past decade, Yu Jiang has ... [Read More]
Source: gritdaily.com
Jan 7th, 2026 - Vibe marketing is using AI and no-code tools to turn plain-English ideas into live campaigns faster than traditional teams and stacks can keep up. Vibe coding, popularized by tech leaders in early 2025, describes using AI to generate software by simply describing the desired vibe or outcome, rather than writing code. Now, marketers have their own version of this trend: vibe marketing. Just as vibe coding lets developers create apps from natural-language prompts, vibe marketing uses AI and ... [Read More]
Source: martech.org
Jan 7th, 2026 - Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It's available to Digiday+ members. More from the series → Entering 2026, AI tools that were considered cutting edge only a year ago are now embedded across workflows for brands and agencies. Marketers are using AI to support work functions from text and image creation to data ... [Read More]
Source: digiday.com
Jan 6th, 2026 - Metadata isn't a set-and-forget task. Regular audits make sure your titles and descriptions stay relevant. Metadata remains a cornerstone of digital marketing in 2026, shaping how pages appear in search results and social media previews. An SEO Specialist has told Digital Journal why optimised titles and meta descriptions, combined with structured data and regular audits, drive visibility, engagement and clicks. Many marketers will point out that smart meta titles and descriptions remain ... [Read More]
Source: digitaljournal.com
Jan 5th, 2026 - Scroll through any social platform and it's easy to assume that working in social media is all about posting trendy content and waiting for likes to roll in. From the outside, the job can look effortless, even casual. But that surface-level perception has created several misconceptions about what social media professionals actually do. Understanding the myths about working in social media is important, especially for students and early-career professionals considering it as a ... [Read More]
Source: ventsmagazine.com
Jan 5th, 2026 - November brought a smaller update cycle and promptly got buried in the holiday madness. Catch yourself up on what was released. November brought a lighter batch of HubSpot updates, but the impact is anything but small. These are the kind of updates that make your reporting feel faster, your segmentation sharper and your AI tools fit more naturally into the way you already work. From smarter lead management to cleaner admin controls, and even a few long-awaited upgrades to sandboxes and the Lead ... [Read More]
Source: martech.org
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm