On the Importance of Content …
Artificial Intelligence and Content Marketing
Jul 25th, 2025 - For marketers buried in sources and short on time, deep research offers a faster path to clarity, synthesis and strategy. Recently, I put some of the newer, more powerful deep research tools through their paces to see if AI could handle the kind of deep, strategic research marketers have to do but rarely have time for. What I found surprised me. It wasn't about automating work. It was about surfacing research, case studies and trends past the first page of search results. Here's what I ... [Read More]
Source: martech.org
Jul 25th, 2025 - Your Marketing Strategy Isn't Broken — It's Bloated Marketing leaders don't need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut what doesn't. High-output marketing often hides a lack of strategic clarity. Ruthless prioritization is what drives real results. Saying no and cutting underperforming work is not a bottleneck. It's what supports focus, speed and actual impact. Marketing plans don't usually fail because the team is bad or the ... [Read More]
Source: cmswire.com
Jul 25th, 2025 - Martech alone can't drive results — without aligned and efficient creative operations, even the most advanced stack will fall short. Marketing budgets may be flat, but pressure on CMOs to deliver results continues to climb — and so does investment in martech. The market is growing, led by large enterprises embracing AI-driven tools for content, personalization and automation, alongside first-party data solutions to meet rising privacy expectations. Yet despite this momentum, many ... [Read More]
Source: martech.org
Jul 25th, 2025 - New research shows how different organizations use AI. Esme Robinson of unpacks the findings and explains how businesses get best results from the tech. Marketers across Europe are moving beyond the hype and starting to see real results from AI. That's the finding from our recent ' AI in Marketing: Leadership and Impact in Europe' report . It revealed that 61% of organizations that have adopted AI say they've already seen revenue growth as a direct result. And while the buzz often centers ... [Read More]
Source: thedrum.com
Jul 25th, 2025 - Artificial intelligence is reshaping digital asset management. It automates tasks like tagging, metadata and content generation. High-quality, well-governed assets are essential for effective AI outputs. Garbage in, garbage out still applies. DAM managers are becoming essential stewards of brand governance, customer experience and AI-driven content strategies. After 21 years in digital asset management (DAM), from the early days of print catalogs and scattered hard drives to today's ... [Read More]
Source: cmswire.com
Jul 25th, 2025 - Let's be honest: B2B marketing is facing a trust crisis. Our ebooks and webinars are now met with skepticism. Buyers are drowning in a sea of AI-generated noise and unsupported claims. "This kind of content [AI generated] is polluting social streams and reducing trust," remarks Andy Crestodina , Chief Marketing Officer at Orbit Media Studios. So, where are they turning? Not to us, the brands, but to each other. They are browsing Reddit threads, examining G2 reviews, and are tuning ... [Read More]
Source: learn.g2.com
Jul 24th, 2025 - When someone searches on social, what do they really want? Annaleis Montgomery at explains how AI is helping brands to deliver on customer expectation. Social search has moved beyond just a concept and into an actuality that agencies are fighting to nail. It's becoming a primary way audiences discover brands and products, with search behaviors shifting from traditional engines like Google to platforms like TikTok, Instagram, and YouTube. In fact, according to a study by Tint, over 75% of ... [Read More]
Source: thedrum.com
Jul 24th, 2025 - Recently, we broke down some of the advice Erin Alls gave us during our recent "Ask the Expert" session with her. Specifically, we focused on the two biggest low-hanging search engine optimization (SEO) fruits for agents: keyword-optimized pages, and blogging. Generally, we find most agents understand the importance of having a lot of high-quality pages on their website. But when it comes to blogging, they're still a little bit lost. Today, we're diving deeper into this topic, to share with you ... [Read More]
Source: rismedia.com

Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com

Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm