On the Importance of Content …
Artificial Intelligence and Content Marketing
Sep 16th, 2025 - Perplexity's Comet and OpenAI's upcoming browser are set to use agentic AI and personalization — posing a challenge Google's dominance. Perplexity and OpenAI are both moving into AI-powered web browsing. Perplexity was first out with Comet, which is in beta for premium subscribers. Soon after, reports surfaced that OpenAI is working on its own browser. The rise of ChatGPT and Perplexity is already starting to chip away at Google's search dominance. Through agentic AI and conversational ... [Read More]
Source: martech.org
Sep 16th, 2025 - Many companies aren't giving their workers the training or AI tools they need to move beyond basic functionality. Employees are widely using AI, but they're sticking to basic tasks because CIOs and other managers aren't giving them the training or advanced tools they need to take full advantage of the technology. All US workers surveyed for AI collaboration tool vendor Arthur Technologies in July say they used AI at work during the previous three months, with nearly half saying they used AI ... [Read More]
Source: cio.com
Sep 16th, 2025 - As digital devices and channels complicate customer behavior, CX orchestration is the data-driven way forward. Embrace orchestration's power to give you greater control of campaign activity, brand placement and ROI. Orchestration has become a hot topic among marketers in recent years, as digital technology continues to transform the industry. Unquestionably, new martech tools and customer data platforms have given rise to an exciting set of options for improving the customer experience (CX). We ... [Read More]
Source: cmswire.com
Sep 16th, 2025 - Wednesday, September 17, 2025 GEO vs SEO: How to optimize for AI search engines The AI-powered search is reshaping the digital world and businesses are strongly suggested to adapt to Generative Engine Optimization (GEO). Relying completely on traditional SEO may risk them slipping into invisibility. From SEO to GEO Search Engine Optimization (SEO) has been the bedrock of digital visibility for years or rather for more than two decades. SEO helped websites to rank on Google, Bing and other ... [Read More]
Source: techiexpert.com
Sep 15th, 2025 - AI makes content abundant but authenticity scarce. Only trust and relevance can turn abundance into real value. The web has never been louder. Generative AI floods inboxes and feeds with words, images and videos that blur the line between real and artificial. By 2026, Gartner projects that more than 80% of enterprise software will have AI built in — whether or not organizations are ready. For buyers, this surge creates confusion, not clarity. The question is no longer how much ... [Read More]
Source: martech.org
Sep 15th, 2025 - The company behind ChatGPT is putting together a team capable of developing algorithms to control robots and appears to be hiring roboticists who work specifically on humanoids. OpenAI appears to be ramping up its efforts in robotics , hiring researchers who work on humanoid systems as it explores new ways to advance artificial intelligence . The company has recently recruited a number of researchers with expertise in developing AI algorithms for controlling humanoid and other types of robots. ... [Read More]
Source: wired.com
Sep 12th, 2025 - Content Guru explores how combining omni-channel and omni-data strategies can give organisations a complete, intelligent view of the customer journey to deliver consistently superior CX. In the recipe for top-notch customer experience (CX), there are two main ingredients. The first is omni-channel. Omni-channel enables customers to communicate with an organization through whichever channel is convenient, a crucial part of inspiring loyalty and driving increased revenue. The more customer ... [Read More]
Source: callcentrehelper.com
Sep 10th, 2025 - Creative is a busy industry, with most writers and marketers juggling ad-hoc tasks, long-form content creation and proofreading and editing on a daily basis. I am not foreign to these challenges. But even a business must make a myriad of adjustments and investments to hire top-quality talent, adhere to SEO guidelines, and offer top-notch marketing material. According to G2's state of software report , more than 60% of AI writing assistant users see ROI within 6 months, making it one of ... [Read More]
Source: learn.g2.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm