Content is King

To properly reach an intended target audience, it is critical to deliver high-quality, relevant content, in a well-structured and easily digestible format.

When it comes to publishing content across your platforms, a good content strategy is about finding the optimal content that is not only compelling to your audience, but also provides enough meaningful value to keep that customer returning.

Many organizations attempt to author their own content, but the time, attention and resources required to continuously update your website can be a significant  burden with limited resources.

Evolving Technology solves this problem by automatically delivering relevant news and information to your website, to better engage your end-users and provide them with more meaningful and timely content.

Content Strategy

Determining the best-fit content for your business objectives.

Having an effective content strategy is a critical component of a successful online marketing campaign.  With the right content strategy, you can achieve optimal audience engagement and search engine rankings.

We help identify content that will create a better user experience and enable a higher degree of user engagement. 

If you are just starting out, we can help evaluate what makes for a good content strategy and how to prioritize the content that will engage your audience the best.

How do we organize and optimize an improved content strategy?

In order to improve SEO, new client acquisition and a targeted content strategy we focus on a few things:

               • Who is your target audience?

               • What is your target audience’s interests and motivation for visiting your website?

               • What is your preferred business messaging and/or ideal marketing narrative?

Once we have an idea of what your marketing objectives are and who your audience is, we begin implementing a content discovery plan that will best fit your marketing goals.

We consider:

               • How can we make your content communications, news or information is most meaningful to your audience?

               • What types of content would be most relevant to your business objective and/or your audience’s interests?

               • What types of content will best enhance your current website and marketing goals?