On the Importance of Content …
Artificial Intelligence and Content Marketing
Jun 23rd, 2025 - Industry leaders share what's really working with AI in contact centers — and why strategy, not speed, separates winners from the rest. At this year's Customer Contact Week in Las Vegas, there was one theme you couldn't escape: AI. The hype was real — but so was the growing sense of realism. While the buzzwords were everywhere, so were the deeper conversations about what AI actually takes to implement and where it really delivers value. Across interviews with researchers, ... [Read More]
Source: cmswire.com
Jun 23rd, 2025 - You can do amazing things when you connect your LLM to external data sources, and that's the role of an MCP server. In MarTech's "MarTechBot explains it all" feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet . Q: What is an MCP server, and how can marketers use one? An MCP server, or Model Context Protocol server, is a technology that allows marketers to leverage external tools ... [Read More]
Source: martech.org
Jun 23rd, 2025 - Menu Our Top Picks Our In-Depth Reviews Explore More Our Top Picks Our In-Depth Reviews Explore More Our Top Picks Our In-Depth Reviews Explore More Our Top Picks Our In-Depth Reviews Explore More Our Top Picks Our In-Depth Reviews Explore More Sales Our Top Picks Our In-Depth Reviews Explore More Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ... [Read More]
Source: business.com
Jun 23rd, 2025 - The new CMO is part technologist, part strategist, part growth engine—and all business. Modern CMOs are expected to drive growth, align with cross-functional teams, and prove marketing's impact on revenue. CMOs at companies like Dell, Adobe, and HubSpot are delivering business-wide impact through full-funnel, insight-led strategies. Once seen primarily as brand stewards and creative visionaries, CMOs are stepping into a far more expansive role—one that blends data fluency, revenue ... [Read More]
Source: cmswire.com
Jun 23rd, 2025 - AI readiness is an established priority for the Department of Defense workforce, including preparation of the workforce to use and integrate data technologies and artificial intelligence capabilities into professional and warfighting practices. One challenge with identifying workers trained in data/AI areas is the lack of formal certifications held by workers. Workers can develop relevant knowledge and skills using non-traditional learning paths, and as a result civilian and federal ... [Read More]
Source: sei.cmu.edu
Jun 19th, 2025 - There's one major way in which Google's AI-powered search feature AI Mode differs from its traditional search engine — a complex technique used to answer a user's question called "query fan-out." AI Mode started rolling out to U.S. users last month , and publishers are still trying to figure out what it means for their SEO strategies. AI Mode is powered by Google's large language model Gemini, which combs the web for information to generate a summarized answer to a user's search ... [Read More]
Source: digiday.com
Jun 19th, 2025 - Globant a digitally native company dedicated to reinventing business through innovative technology solutions, announced today the launch of Globant FUSION for its creative network Globant GUT. Globant FUSION is the first suite of AI Agents designed specifically for full-funnel marketing, communications, and advertising. Presented at Cannes Lions International Festival of Creativity, the solution combines Globant GUT's existing capabilities with the power of Globant Enterprise AI, ... [Read More]
Source: aithority.com
Jun 18th, 2025 - Competitor analysis is a powerful tool in the world of SEO , offering valuable insights that can transform your digital strategy. This comprehensive guide explores proven techniques for leveraging competitor data to boost your search rankings and online visibility. Drawing from expert knowledge and real-world examples, readers will discover actionable strategies to gain a competitive edge in the ever-evolving search landscape. Leverage Backlink Gap Analysis for SEO Boost Align Content with User ... [Read More]
Source: gritdaily.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm