On the Importance of Content …
Artificial Intelligence and Content Marketing
Jan 10th, 2025 - A profound transformation has left the SEO landscape completely and irrevocably touched by AI. This technology has an influential hand in changing the strategies of search engine performance, forcing marketers to rethink traditional practices in a bid to stay relevant. With 2025 just starting and the AI trends still going strong, predictions for 2025 highly involve AI-powered tools such as ChatGPT, which will drive engagement, revolutionize the content creation industry and reshape keyword ... [Read More]
Source: entrepreneur.com
Jan 10th, 2025 - How Companies Can Use Social Commerce Data To Inform Brand Strategies David Corchado, Co-Founder & Chief Strategy & Technology Officer at Avenue Z , is a leader in automation, media optimization, and e-commerce. In 2025, global social commerce sales are expected to surpass $2 trillion , making it clear that platforms like TikTok and Instagram are fundamentally changing how brands approach e-commerce. " Social commerce " is more than just a trendy buzzword nowadays; it's a tool brands can use to ... [Read More]
Source: forbes.com
Jan 10th, 2025 - Use AI tools like ChatGPT to enhance persona research by asking the tool about your persona's needs to generate content ideas. Synthetic personas, created through AI-driven tools, provide quick and cost-effective alternatives to traditional research methods. Persona research can now be done faster and cheaper with synthetic samples, and they allow businesses to get actionable insights without relying on lengthy surveys. On a recent "This Old Marketing" podcast, author Joe Pulizzi, considered by ... [Read More]
Source: cmswire.com
Jan 9th, 2025 - Leaders speculate on how the industry will shape the coming year, giving rise to existential thoughts on design's enduring power to connect on a human level, as well as growing customer and client expectations for the industry to reimagine and rebuild the world, all set against a backdrop of challenging business circumstances. What does 2025 hold for design and what should clients be thinking about next year? Here's what experts from across branding, product, UX, retail and more had to say... ... [Read More]
Source: thedrum.com
Jan 9th, 2025 - Smart IVR represents the next generation of interactive voice response systems. Learn what it can do for your customers and your bottom line. Smart IVR refers to Interactive Voice Response (IVR) systems that can recognize and respond to human speech. Unlike traditional IVR — which relies on rigid menus and keypad inputs — smart IVR can interpret spoken language, ask clarifying questions, and adapt its responses based on customer needs. This creates a smoother, faster experience that ... [Read More]
Source: techrepublic.com
Jan 8th, 2025 - Unlocking the full potential of multichannel marketing requires mastering integration, and this article dives deep into the tactics that top digital marketing leaders swear by. With expertise gleaned from industry specialists, it presents practical strategies for creating a cohesive brand experience across various platforms. Discover how to streamline your messaging and content for maximum impact, guided by insights from those who've successfully navigated the multichannel maze. Create a ... [Read More]
Source: gritdaily.com
Jan 7th, 2025 - See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: What marketing managers do to execute large marketing events. Best of the MarTechBot showcases the MarTechBot's responses to prompts submitted by readers. See more about how marketers are using MarTechBot here . The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with ... [Read More]
Source: martech.org
Jan 6th, 2025 - 1. Hyper-Personalization with AI In today's digital landscape, generic marketing is no longer effective. Hyper-personalization has become the key to standing out and capturing your audience's attention. By leveraging AI-driven tools, businesses can create personalized content that speaks directly to each customer's needs, interests, and preferences. I recently watched Adam Erhart's recent video teaching his seven game-changing social media strategies. In this article, I will walk you through ... [Read More]
Source: dmnews.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm