On the Importance of Content …
Artificial Intelligence and Content Marketing
Dec 20th, 2024 - Scalable, adaptable tools ensure brands stay competitive and relevant in a fast-evolving ecosystem. As technology continues to redefine marketing, chief Marketing officers (CMOs) are under increasing pressure to select and implement tools that drive innovation and deliver measurable results. With 2025 on the horizon, the challenge isn't just about adopting the latest technologies — it's about choosing the right ones. From AI-driven analytics to customer experience platforms and marketing ... [Read More]
Source: cmswire.com
Dec 20th, 2024 - Continuous learning is essential for both individual and organizational growth, and learning and development (L&D) tools support just that. Today, webinars are changing the way organizations deliver their L&D programs. They are a dynamic, scalable, and cost-effective way for employees to upgrade and update their skills and knowledge. Let's explore in detail how exactly webinars serve as powerful L&D tools and look at their rising popularity in corporate training. Skill up in the digital ... [Read More]
Source: learn.g2.com
Dec 20th, 2024 - 5 content killers that ruin results — and how to fix them Struggling with underperforming content? Avoid these common pitfalls and deliver value to your audience to boost engagement and results. Are you pouring time and effort into content that routinely underperforms? You're not alone. Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Why? Because even well-intentioned content can miss the mark if it doesn't resonate with your audience. The truth is ... [Read More]
Source: martech.org
Dec 20th, 2024 - How do you use data and analytics to personalize your marketing efforts and improve the customer experience? We asked 18 marketing and customer experience leaders, and they shared actionable tips to drive meaningful connections. Tailor Outreach Using Customer Segmentation Track Customer Behavior for Personalized Offers Enhance Patient Engagement with Data-Driven Strategy Personalize Content Recommendations Through Chatbot Create Tailored Campaigns Based on Browsing Patterns Use Predictive ... [Read More]
Source: dmnews.com
Dec 20th, 2024 - AI is changing customer acquisition in financial services by optimizing targeting, personalization and media buying to reduce costs and increase engagement. AI-powered predictive analytics improve decision-making in credit scoring, loan underwriting and customer engagement. Access to diverse data sets enables more accurate AI predictions and personalization, which enhances CX and drives ROI in financial services. The financial services industry has made significant investments in AI, with $35 ... [Read More]
Source: cmswire.com
Dec 19th, 2024 - Repurposing YouTube content is a smart way to expand your reach and connect with different audiences. By transforming your videos into various formats, you can tap into new platforms and keep your brand fresh and engaging. Whether you're a seasoned creator or just starting out, repurposing your content can save you time and effort while maximizing your impact. Let's explore the key takeaways for effectively repurposing your YouTube videos. Key Takeaways Repurposing content helps you reach new ... [Read More]
Source: dmnews.com
Dec 19th, 2024 - Craft CTAs using psychology and design principles to drive engagement, increase conversions and build trust with your audience. Imagine walking through a supermarket. You've planned to buy bread, but now you're standing in front of a display of snacks with a sign that reads, "Limited time only — Grab yours now!" Without thinking, your hand reaches for the chips. Why does this happen? It's all about how your brain processes information. The same split-second decision-making applies when ... [Read More]
Source: martech.org
Dec 18th, 2024 - Australia is grappling with productivity losses and employee burnout. Can AI reverse this trend? The rise of agentic AI could help Australia address its low productivity growth problem while overcoming a burnout epidemic in the country, according to intelligent automation technology provider UiPath. Australia's productivity growth averaged just 1.2% throughout the 2010s. However, Australia's Federal Treasurer, Jim Chalmers, noted that the Federal Treasury has downgraded its long-run forecasts ... [Read More]
Source: techrepublic.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm