On the Importance of Content …
Artificial Intelligence and Content Marketing
Jan 12th, 2026 - Retail search and discovery is entering a new phase. Instead of relying primarily on keywords, filters and navigation, shoppers are increasingly turning to AI assistants and agents to help them find, compare and evaluate products. For retailers, this shift has direct implications for how discovery systems, data and governance need to be designed. In a newly published research report, titled The Future of Search and Discovery: A strategic playbook to understand agentic commerce , published by ... [Read More]
Source: securityboulevard.com
Jan 12th, 2026 - This is how to drive business growth and innovation by merging analytics and AI with human understanding and insights. Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways Industry experts regularly suggest AI is about augmenting talent, not replacing staff . The oft-cited aim is to ensure humans stay in the loop , overseeing and checking the work of AIs and agents in a world of emerging technology. But what does keeping the human in the loop really look like ... [Read More]
Source: zdnet.com
Jan 12th, 2026 - From chatbots to behind-the-scenes automation, combining visible and invisible AI effectively is key to delivering seamless, satisfying customer experiences. In MarTech's "MarTechBot explains it all" feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: What's the difference between visible and invisible AI in customer experience, and how can marketers ensure seamless transitions ... [Read More]
Source: martech.org
Jan 12th, 2026 - iMini AI's Precise Edit redefines image creation workflows for creators, marketers, and everyday users as a next-generation AI Image Generator. AI image generation has rapidly moved from experimental technology to a widely used production tool across creative, marketing, and e-commerce industries. As adoption has accelerated, expectations have changed. Users no longer evaluate an AI Image Generator solely on how quickly it can generate visuals, but on how effectively those images can be ... [Read More]
Source: aithority.com
Jan 12th, 2026 - Agentic systems can handle complex tasks end-to-end, but industry must help agencies build the governance frameworks and adoption strategies to scale responsibly, writes Tria Federal's CTO Murali Mallina. For years, federal agencies have leaned on automation to speed up routine work. But the moment when anything unexpected—such as an unfamiliar data field or a missing file—appeared, the automation stopped until a human could intervene. Now, agentic systems are breaking that ... [Read More]
Source: washingtontechnology.com
Jan 8th, 2026 - Find yourself saying, 'I can't trust the data in [name your martech tool]?' You're not alone. But help is on the way. If you work in martech, marketing operations or related roles, you've surely heard colleagues and leadership complaining about data quality and their lack of trust in data. We often place the blame for data quality on the system, because we're not willing to fully say the quiet part out loud: The No. 1 factor in data quality is the people, the processes and the level of rigor in ... [Read More]
Source: martech.org
Jan 8th, 2026 - Account-based advertising sounds powerful on paper; identify your highest-value accounts, tailor outreach to their needs, and drive larger, more predictable deals. But when most teams put ABM advertising into practice, they quickly uncover the messy reality: fragmented data across multiple systems, intent signals that don't tell a full story, unpredictable campaign performance, and platforms that promise sales-marketing alignment yet barely integrate with the CRM or MAP. Across conversations ... [Read More]
Source: learn.g2.com
Jan 6th, 2026 - Metadata isn't a set-and-forget task. Regular audits make sure your titles and descriptions stay relevant. Metadata remains a cornerstone of digital marketing in 2026, shaping how pages appear in search results and social media previews. An SEO Specialist has told Digital Journal why optimised titles and meta descriptions, combined with structured data and regular audits, drive visibility, engagement and clicks. Many marketers will point out that smart meta titles and descriptions remain ... [Read More]
Source: digitaljournal.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm