On the Importance of Content …
Artificial Intelligence and Content Marketing
Nov 28th, 2025 - I recently reviewed a funnel report for an HR tech firm that revealed a familiar, haunting pattern: Thousands of qualified professionals reached the company's site, hovered over key product pages, and then evaporated. There was no angry email explaining why. They didn't complain about the pricing structure or a missing feature. They just silently disqualified the brand and moved on to a competitor. We celebrate when a small percentage of buyers convert, while ignoring the vast ... [Read More]
Source: learn.g2.com
Nov 28th, 2025 - How an AI service platform is accelerating transformation at the South Korean energy and chemical company. Caught between change and stability, many companies find themselves hesitating on how to square the two. The pace of change is increasing in the age of AI, and the weight of making inspired choices has only become more critical. GS Caltex, one of Korea's leading refining companies, faced the same dilemma and recently embraced a new guiding principle of good risk taking — a phrase ... [Read More]
Source: cio.com
Nov 28th, 2025 - Genesys explores how AI is reshaping contact centres, addressing common misconceptions, and clarifying where automation enhances, rather than replaces, human support. Artificial intelligence (AI) is no longer a distant promise for contact centres – it's here, reshaping how customer service teams operate, scale and deliver value. From virtual agents handling common requests to real-time predictive engagement, the capabilities of contact centre AI are rapidly evolving. And yet, despite ... [Read More]
Source: callcentrehelper.com
Nov 27th, 2025 - R3volution AD Services introduces a next-gen AI marketing engine designed to boost business visibility, automate content, and support stronger digital growth. In a rapidly shifting digital landscape, has announced the launch of its Next-Generation AI Marketing Engine—a breakthrough platform designed to help businesses create content faster, strengthen online visibility, and achieve sustainable digital growth in 2025 and beyond. The new AI-powered system blends automation, predictive ... [Read More]
Source: aithority.com
Nov 26th, 2025 - Ben Waters, trader , is an experienced portfolio manager who is astute in managing and taking on reasonable risk to achieve outsized returns. This article will look at data analytics and how the increasing integration of AI is helping to speed up processes, reduce costs and enhance decision-making. AI is transforming the way that businesses analyse data – as Benjamin Waters, trader can attest – enabling them to process vast troves of information infinitely more quickly. AI is ... [Read More]
Source: newsanyway.com
Nov 25th, 2025 - The holiday shopping season is here. Will consumers ask AI to be their Santa? It's more possible than ever after a series of rollouts this year have brought shopping features directly into AI platforms. The latest, announced yesterday, is OpenAI's launch of a new "shopping research" feature within the ChatGPT app that asks questions about budget, style, and use cases to deliver users a "personalised buying guide", just in time for the Black Friday weekend. It builds on OpenAI's previous ... [Read More]
Source: vogue.com
Nov 24th, 2025 - The Bottom Line Whether generative artificial intelligence accelerates growth or erodes profit depends on the degree to which law firm leaders integrate two disciplines that have too often operated in silos: business development and legal spend data analytics. An AI strategy that omits either discipline is incomplete, but a strategy that integrates both can spur a competitive advantage. Client-Facing Value Proposition Clients want outcomes—faster closings, clearer risk assessments, and ... [Read More]
Source: news.bloomberglaw.com
Nov 24th, 2025 - LLMs reward actively maintained content. See which signals matter most and how to create a repeatable refresh workflow that protects visibility. Your best-performing article from last year just disappeared from ChatGPT's results. The one that took three weeks to research, ranked in the top three for your core keyword and drove 40% of your demo requests last quarter. A competitor published something similar two weeks ago. Now their post shows up in AI-generated answers. Yours doesn't exist. This ... [Read More]
Source: martech.org
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm