On the Importance of Content …

Artificial Intelligence and Content Marketing


Email Customers Emails Sales List Time
- Email marketing is a powerful tool for e-commerce businesses looking to boost sales and connect with customers. By using targeted emails, online stores can share promotions, new products, and important updates directly with their audience. This article explores effective strategies to enhance your e-commerce sales through email marketing, from building a strong email list to crafting engaging content. Key Takeaways A strong email list is essential for effective e-commerce marketing. ... [Read More]

Source: dmnews.com

Marketing Voice Customer Trends Recommendations Search
- Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented below. 6 outdated AI marketing trends you should retire in 2025 As AI improves, some marketing tactics are falling behind. Discover which AI in marketing trends no longer deliver results and why. Much like an old engine that's past its prime, some AI marketing strategies are sputtering as technology speeds ahead. What once seemed like cutting-edge solutions have ... [Read More]

Source: martech.org

Content Audience Social Media Customers Information Way
- Creating fresh and engaging content can be a challenge for many. However, tapping into expert insights can help you discover unique ideas that resonate with your audience. This article provides 101 content ideas that are not only practical but also proven to engage and connect with readers. Here are five key takeaways to get you started. Key Takeaways Focus on solving customer problems to create valuable content. Stay updated on current trends to keep your content relevant. Engage your audience ... [Read More]

Source: dmnews.com

Wharton Professor Ethan Mollick Intelligence Companies Tasks Frontier Consultants
- Wharton professor Ethan Mollick believes that companies won't see gains from AI until they make changes at an organizational level. "Until we change the organization, we won't get much benefit," he said at the MIT AI conference on Saturday. Mollick has become a prominent figure in the AI revolution. He's the author of Co-Intelligence, a book about living and working with AI, in which he writes that the cost of understanding the potential of AI is "three sleepless nights." His advice for ... [Read More]


- Within the current economic landscape, ecommerce growth can be tricky to achieve. It's about having the right strategy to manage an increasingly fragmented landscape of marketing technologies. With over 14,000 martech solutions available, many businesses are overstacked and overwhelmed, often paying for features they rarely use, and struggling to maintain efficiency. To combat this fragmentation, marketers need a simplified and tailored approach to growth – one that focuses on their ... [Read More]


Instagram App Content Shopify Audience Platforms
- Going viral on Instagram means having a piece of content, whether it's a post, reel, or story, spread rapidly among users, reaching large audiences outside your immediate followers. Viral content can lead to increased followers, greater engagement, and even sales for businesses. But the question is, how to go viral on Instagram ? While virality often seems random, several strategies and best practices can improve your chances of making it happen. 1. Create Shareable Content At the core of ... [Read More]


Content Knowledge Users Traffic Strategy Sophistication
- Here's a framework to analyze user sophistication, prioritize high-intent keywords and engage all decision-makers along the customer journey. Chat with SearchBot The SEO community has been constantly reminded to prioritize the user in recent years.  One way we've embraced this for our clients is by going beyond basic keyword research to deeply analyze customer sophistication and intent. This approach isn't just surface-level SEO. It requires thorough research, strategic analysis and even ... [Read More]


Genai Tools Data Cases Use Content
- Learn which generative AI solutions deliver tangible martech results — boosting efficiency and scaling operations effectively. Eighteen months after GPT-4 shook the martech world, the dust is settling and it's time to evaluate the real-world impact of generative AI. As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What's actually working and where should the focus be? Below, we'll explore the genAI landscape using our data and recent ... [Read More]

Source: martech.org

– Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]


– “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]