On the Importance of Content …
Artificial Intelligence and Content Marketing
Sep 5th, 2025 - Capturing and commanding customer attention when they're constantly overloaded with content is like wishing for snow in summer. It's rare but not impossible. And this rarity is what makes video stand out as a powerful vehicle for genuine customer engagement. G2's The AI Marketing Mind 2025 underscores this shift, predicting a 4x increase in the adoption of AI-assisted video and multimedia content. Increased investment in video isn't just going to be a mere trend; it's a fundamental ... [Read More]
Source: learn.g2.com
Sep 5th, 2025 - Search and discovery are changing. Will Findlater of (part of Accenture Song) says it's time to ditch the old playbook for strategies centered on influence, authority, and earned attention. Search has always been bigger than any one channel (even Google, whose market share dropped below 90% for the first time in 2024). But AI has intensified this fragmentation, reshaping how people discover, evaluate, and engage with brands. Increasingly, people are delegating discovery and decision-making to ... [Read More]
Source: thedrum.com
Sep 5th, 2025 - Let's get you back to classic search. Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways I have very mixed feelings about Google's AI Overviews . On one hand, they sometimes provide tidbits of information without having to dig through web page after web page. On the other hand, as with all AIs (and some web pages), the information they provide can be wrong. Don't get me started on how much traffic they're sucking away from the sites whose data they're hoovering up ... [Read More]
Source: zdnet.com
Sep 4th, 2025 - The days of sending hundreds of cold emails to prospects are long gone. Mass outreach without personalization is as outdated as last season's LinkedIn growth hacks. Why? Because today's B2B buyers are drowning in a tsunami of generic outreach. Without personalization, response rates to cold outreach are tanking, and conversion rates for many are hitting rock bottom. However, many brands have figured out new ways to drive open rates and engagement by leveraging personalization ... [Read More]
Source: learn.g2.com
Sep 4th, 2025 - Janna Pugh at Five9 explores how AI is reshaping customer service by enhancing live support, improving speed and personalization, and turning contact centres into strategic growth engines. Customer expectations are evolving faster than most service models can handle. With rising volumes, more channels, and a demand for instant, personalized support, traditional approaches are falling behind. Enter AI-powered customer service; a force multiplier that's already helping businesses across all ... [Read More]
Source: callcentrehelper.com
Sep 4th, 2025 - Once theory, it's now reshaping marketing and CX functions at speed. Agentic AI, first introduced by Andrew Ng in March 2024, has quickly emerged as one of the most important trends shaping marketing and customer experience organizations. Ng foresaw the transformative potential of agentic workflows, where large language models (LLMs) are embedded into autonomous processes that can act, decide and adapt with minimal human oversight. This shift has moved AI from static tools toward dynamic ... [Read More]
Source: cmswire.com
Sep 4th, 2025 - Flat engagement, weak pipeline, frustrated marketers. Sound familiar? Here's what successful B2B teams are doing differently with email this year. I was talking to a B2B marketer recently who admitted her email campaigns weren't pulling their weight. They took too much time to build, engagement was flat, and — worst of all — they weren't booking meetings. Meanwhile, her team's LinkedIn outreach and event follow-ups were filling pipeline much faster. She's not alone. Many B2B ... [Read More]
Source: martech.org
Sep 3rd, 2025 - Grok 5, the upcoming iteration of XAI's flagship AI model, is designed to overcome the limitations of Grok 4, particularly in multimodal tasks such as visual and video data processing. It is being positioned as a significant step toward achieving Artificial General Intelligence (AGI). The development of Grok 5 is driven by considerable advancements in computational power and innovative training techniques. This allows the model to handle more complex tasks with greater efficiency and accuracy. ... [Read More]
Source: techbriefly.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm