On the Importance of Content …
Artificial Intelligence and Content Marketing
May 16th, 2025 - When most people think of side hustles, they imagine quick cash or pocket change, not a path to long-term income or financial freedom. In actuality, the right side hustle, paired with consistency and strategy, can grow into a reliable income stream and even replace your full-time job. And it rarely requires you to go viral or post on social media every day. What it does require is starting something people actually need. Whether you're just getting started or looking to pivot from a side hustle ... [Read More]
Source: entrepreneur.com
May 16th, 2025 - Most marketers trust AI output, but research shows much of it is flawed or inaccurate. AI works best in low-risk areas. Avoid using it where your brand is on the line. Human oversight is essential when AI touches anything public-facing or strategic. Marketers have always been early-movers on the technology adoption curve. Over the years, we've had to dive feet first into automation, social media, SEO, QR codes, chatbots and adtech, among others. So it's no surprise that marketers are embracing ... [Read More]
Source: cmswire.com
May 15th, 2025 - As the world continues to evolve, so does the marketing landscape. Without online visibility, brand recognition, and strategic positioning, even the best ideas stand nowhere- they get lost in the noise of an evolving digital world. That's where the journey from zero to growth begins, and the role of a skilled marketing agency gets highlighted, especially when they provide access to the best tools and strategies that are crucial to succeed in the new era of marketing. As businesses increasingly ... [Read More]
Source: ventsmagazine.com
May 15th, 2025 - For senior B2B marketers, increasing content production while maintaining quality, consistency, and ensuring ROI can feel like an impossible equation. With tighter budgets, reduced resources, and ever-increasing demands, economic uncertainty only serves to amplify these challenges. The latest State of Digital Content report surveyed over 400 content professionals and uncovered a troubling insight—only 19% of teams managed to increase content ROI last year. What set the small percentage of ... [Read More]
Source: marketingprofs.com
May 15th, 2025 - Technology is transforming MOps into a strategic powerhouse. Learn what this means for your team and organization. Marketing operations (MOps) has evolved far beyond its early role of managing spreadsheets, technical integrations and last-minute fire drills. As enterprises double down on marketing technology, big data and artificial intelligence, MOps is now a strategic function of marketing. The shift from monthly reports and quarterly reviews to real-time insights and cross-functional ... [Read More]
Source: martech.org
May 15th, 2025 - GenAI shortcuts are tempting, but generic AI content can alienate your audience. Here are three strategies for creating human-centered legal content for your website and blog. Balancing Efficiency and Authenticity in Your Content Strategy In 2025, stands at a crossroads between efficiency and authenticity. While generative artificial intelligence (GenAI) offers tempting shortcuts, compelling and well-performing legal content still requires a distinctly human element. Unfortunately, this is ... [Read More]
Source: attorneyatwork.com
May 15th, 2025 - Not all warm leads are equal. IDG tailors outreach strategies based on the intent level of each lead. IDG uses familiarity bias by sharing consistent messaging across channels, which increases trust and creates a cohesive experience for prospects. One of the most common mistakes I've seen myself and other B2B CMOs make in my career is allowing different marketing motions to drift apart, rather than creating a funnel that's greater than the sum of its parts. It's not difficult to understand why ... [Read More]
Source: cmswire.com
May 15th, 2025 - Content Guru explores why the future of customer experience lies in empowering human agents with generative AI – keeping empathy at the core while using technology to remove barriers, not people. If you're been tuned into the conversation around generative AI in the contact centre recently, or even logged on to LinkedIn you might be under the impression that generative AI is a cure-all to CX ills. You might think that the general public, including your customers, is chomping at the bit to ... [Read More]
Source: callcentrehelper.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm