On the Importance of Content …
Artificial Intelligence and Content Marketing
Aug 15th, 2025 - Jurgen Hekkink at AnywhereNow explains how AI can help contact centres maintain service quality and agent wellbeing during seasonal staffing shortages, while keeping customer satisfaction high. Although many people may be on summer holiday, contact centres cannot afford to be understaffed, as customer service remains a key priority for organisations throughout the year. With some contact centre employees taking well-deserved rest over the holiday period, those who remain will need to manage the ... [Read More]
Source: callcentrehelper.com
Aug 15th, 2025 - AI-driven personalization can quietly steer choices, narrowing perceived options while making decisions feel self-directed. MIT research suggests relying on AI can reduce brain engagement — and the effect can persist even after assistance ends. Imagine a customer looking for a new fitness plan online. They start with a clear goal, compare a few programs, weigh the pros and cons and pick what fits their lifestyle and budget. But as they click through, something subtle begins to happen. ... [Read More]
Source: cmswire.com
Aug 15th, 2025 - Spot the attribution traps that distort your results, run a simple incrementality test and start investing in what truly drives growth. I may live in a marketing-measurement bubble, but if you're a brand — especially a consumer brand — you've likely felt the itch: "'Maybe we should think more seriously about incrementality." The good news? You don't have to overhaul everything at once. Here's how to start. Step 1: Recognize attribution's limits This isn't just about being ... [Read More]
Source: martech.org
Aug 14th, 2025 - Topics More from TechCrunch ChatGPT, OpenAI's text-generating AI chatbot, has taken the world by storm since its launch in November 2022. What started as a tool to supercharge productivity through writing essays and code with short text prompts has evolved into a behemoth with 300 million weekly active users. for its generative AI offering, Apple Intelligence, GPT-4o with voice capabilities, and the highly-anticipated launch of its OpenAI also faced its share of internal drama, including the ... [Read More]
Source: techcrunch.com
Aug 14th, 2025 - Thursday, August 14, 2025 Generative AI in Search: Generative Engine Optimization Digital world is lately experiencing a significant shift in the way we interact with search engines. Traditional SEO is centered on keywords and backlinks. It is time to reimagine due to the rise of generative AI. Generative Engine Optimization (GEO) is at the forefront of the transformation. It is not a buzzword anymore, but it is a practical framework for preparing content to be used, understood as well as ... [Read More]
Source: techiexpert.com
Aug 14th, 2025 - AI search is reshaping brand discovery. Here's how to actively manage your presence in AI responses before they define you. How consumers discover and engage with brands is fundamentally changing. With millions now turning to AI search platforms for instant answers and recommendations, your brand's visibility and reputation are increasingly shaped by how it is mentioned and portrayed in AI-generated responses. This paradigm shift means brands can no longer solely rely on traditional SEO ... [Read More]
Source: martech.org
Aug 13th, 2025 - Marketing exec Peggy Studer offers advice on making the most of budget cuts, leading teams through uncertainty and the skills CMOs need today to thrive. While short-term ROI may be easier to measure with demand generation, long-term brand investment provides the foundation for a resilient company. Understanding and integrating AI into organic search strategies is key to maintaining visibility and ensuring a company's content surfaces in the right places. CMOs must not only maintain a ... [Read More]
Source: cmswire.com
Aug 11th, 2025 - Menu Our Top Picks Our In-Depth Reviews Explore More Our Top Picks Our In-Depth Reviews Explore More Our Top Picks Our In-Depth Reviews Explore More Our Top Picks Our In-Depth Reviews Explore More Our Top Picks Our In-Depth Reviews Explore More Sales Our Top Picks Our In-Depth Reviews Explore More Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ... [Read More]
Source: business.com
Sep 29th, 2020 – Most marketers know they can syndicate their website content, such as blog posts, by making it available for publication on other websites. Various services are available to help you do this. Some are free (e.g., Medium ), and some are PPC (e.g., Outbrain ). When successful, these efforts build backlinks to the content on your site, enhancing SEO and site traffic. But what about the reverse, where you publish relevant syndicated content from third parties on your website? Sure, a constant stream of self-generated content is excellent, but very difficult and costly to achieve. This is where … [Read More]
Source: consentricmarketing.com
Aug 3rd, 2019 – “Send me five links that are examples of content that you find valuable and we can expand it out to a daily update of similar content.” Shane Metler with Evolving Technology. Shane Metler wants to put an end to stale content on business websites. Metler, along with his colleague Leland Morris, are with Evolving Technology, a software firm that specializes in AI-powered content syndication for businesses. Evolve Technology’s software uses artificial intelligence to aggregate content from sources across the open web, which are then curated into industry-specific feeds to which businesses can … [Read More]
Source: thumbstopper.fm